Rebecca Epps Email & Phone Number

Oakland, California, United States

San Francisco Bay Area

• I direct bespoke B2B & B2C media strategies to drive engagement and exposure for esteemed client roster of Fortune 500 companies, public change makers and private disruptors.
• Steer PR tactics for client business initiatives, including product launches, leadership transitions, high-profile partner engagements, media placements, and crisis preparedness. Report directly to CEO.
• Bolster new business growth for B2C/consumer practice by cultivating relationships with prospective client leaders, identifying PR challenges, and presenting unique solutions.
• Facilitate interviews and engagements by maintaining network of relationships with media organizations, including CNBC, Bloomberg, Fox Business, NBC News, Fast Company, and Forbes.
• Manage and mentor media team, overseeing all corporate communications. Cultivate positive corporate culture via communications such as company newsletter and cultural trainings.
• Serve as thought leader for media relations, leveraging experience in broadcast news to consult and coach client CEOs.

San Francisco Bay Area

• Recruited for my broadcast expertise and unique skillset, I drove earned media success through broadcast and top-tier media strategies for a large-scale B2B & B2C client base across sectors such as technology.
• Oversaw various account teams across seven US offices and numerous accounts; coordinated with client leadership to create specialized PR strategies for IPOs, product launches, and major company milestones.
• Created well-informed strategic corporate communications by conducting in-depth research and analysis of media trends, competitors, and public perceptions surrounding client brands.
• Devised and launched the first-ever Broadcast practice in the firm’s history.

Danville, CA

• Overseeing media relations for a healthcare-oriented client base, I acted as a key advisor to AMC’s Founder, driving business growth by determining optimal business proposals and negotiating agreement contracts.
• Developed end-to-end strategies and messaging, including press releases, product announcements, and newsletters; led interview coaching for all campaigns to improve public perceptions.
• Supported clients within trade media sector by utilizing existing network of media relationships to secure top-level media engagements for client stakeholders, including C-suite executives.
• Created highly successful PR and go-to-market strategy for high-profile oncology client’s launch of groundbreaking cancer screening machine; integral in securing product FDA approval.

San Jose, CA

• I managed daily newscast operations and content development for the NBC News San Francisco bureau.
• Led team of writers, directors, reporters, photojournalists, and on-air talent to produce nationally recognized, award-winning news stories. Team recognized for journalistic excellence with two Emmy award wins and four.
• Established best practices and implemented processes to efficiently deliver “wall-to-wall” coverage while operating in high-pressure, fast-paced environments. Ensured timely response to major breaking news stories.

San Francisco Bay Area

• I oversaw development and operations for the top-rated Sunday morning politics newscast within CBS News San Francisco bureau.
• Cultivated and managed relationships with governmental, political, and business leaders to coordinate interviews and gather newsworthy information.

Kansas City, Missouri Area

Developing engaging news stories for the ABC News Midwest bureau affiliate, I coordinated a team of 12+ journalists to deliver live television features and breaking news.

Bristol, Virginia

Boone, North Carolina