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Sales and marketing professional with 15 years experience and a passion for bringing innovative products to market, building relationships with the trade and winning in the marketplace. Extensive cross functional leadership experience and a diverse background in supply chain, sales, product marketing, merchandising, business intelligence, consumer insights, product development, and P&L management. Recognized performer that consistently exceeds targeted results with outstanding business analytics, relationship management and thought leadership.
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Vice President Of SalesInsinkerator, Inc. Jan 2024 - Present -
Senior Director - Kitchen MerchandisingWhirlpool Corporation Jun 2021 - Jan 2024Benton Harbor, Michigan, Us -
Director Of Product MarketingWhirlpool Corporation Aug 2018 - Jun 2021Benton Harbor, Michigan, Us -
Senior Merchandising Manager - Free Standing CookingWhirlpool Corporation Apr 2016 - Aug 2018Benton Harbor, Michigan, Us• Responsible for delivering the P&L for $1.5B business by developing and executing the go to market strategy for Free Standing Cooking• Delivered Net Sales growth of 20% (+$200M) and Units +22% (+720K), 4% gain in Market Share• Drove increase in profit +15% (+$50M) through new product launches, winning incremental floor spots, improving mix, developing winning promotional plans and maximizing return on investment• Drove engagement events which helped lead to a 12 pt improvement -
Senior Product Development Manager - Bottom Mount Refrigeration NarWhirlpool Corporation Mar 2014 - Apr 2016Benton Harbor, Michigan, Us• Responsible for executing product launches for bottom mount refrigeration, a +$4B business• Defined the 5 year plan for the category across 5 brands and consumer segments• Owned feature definition and execution of innovative features to deliver the future product plan• Led the product definition for KitchenAid, $1.5B brand, to drive a consistent brand image across the category• Delivered multiple industry first innovations including a configuration that added $19M annually to revenue growth• Led definition of a new platform that delivered $35M in annual revenue growth• Developed and integrated into product plans a roadmap for brand differentiation across 4 brands: KitchenAid, Whirlpool, Maytag, and JennAir -
Sales Manager For GladiatorWhirlpool Corporation Nov 2011 - Mar 2014Benton Harbor, Michigan, Us• Owned P&L responsibility for my accounts which generated 50% ($25M) of the total business for 2012 and 2013• Developed and executed strategic plans across my accounts which delivered a 24% increase (+$4.4M) in revenue • Improved overall profitability within my accounts +15% through improving ROI, flooring changes and price re-positions• Gained incremental floor spots at Sears for 2013 which generated $5M in incremental revenue• Signed Home Depot, the largest home improvement channel in the US, which in the first 12 months grew the Gladiator business +22% (+$11M)• Worked with internal and external marketing teams in order to revamp the Gladiator Merchandising Strategy at Sears• Finalist in the 2012 Winner Circle Sales Manager Competition for Whirlpool Corporation -
Product Development Manager For Kenmore Refrigeration & CookingWhirlpool Corporation Oct 2009 - Nov 2011Benton Harbor, Michigan, Us• Owned the development and sales of Kenmore OEM Refrigeration and Cooking products to Sears, $182M in revenue• Developed and negotiated the 2012 contract bid for refrigeration which won $50M in incremental business • Led cross functional team to launch a new SxS Platform for Kenmore which resulted in 7% market share increase• Managed all deliverables for hitting launch tollgates for all Kenmore OEM Refrigeration and Cooking products• Created marketing claims to set Kenmore OEM product apart from the competition• Challenged the status quo with the design team, engineering, and suppliers, to offer the best feature set to Kenmore• Managed internal and external conflicts when Kenmore OEM product was directly compared to Whirlpool branded product• Presented to VP Level executives at Whirlpool and Sears in regards to the Kenmore Refrigeration and Cooking business -
Project Analyst On The Category Solutions And Insights TeamWhirlpool Corporation May 2007 - Sep 2009Benton Harbor, Michigan, Us• Core member of newly created team to develop a Business Intelligence system for Whirlpool North America• Led the development of processes to create and maintain master data within SMART Business Intelligence Tool• Identified the business intelligence gaps after meeting with senior leaders across multiple organizations• Managed 3rd party data providers for collecting and compiling data making it relevant for Whirlpool Corporation• Successful launch of Business Intelligence Tool within 18 months of inception• Drove successful change management and embedment initiatives, utilizing the ADKAR model -
Sales Coordinator On The Lowe’S Sales Operations TeamWhirlpool Corporation Apr 2006 - May 2007Benton Harbor, Michigan, Us• Responsible for providing weekly summary reports to all of Whirlpool Corporation Lowe’s Team, up to the General Manager• Developed new auditing process which allowed Whirlpool to recover $2M in incorrect chargebacks• Prepared month-end summary to accounts payable, finance, and credit to clear the receivables bi-monthly -
Inbound Load Planner On The Whirlpool Corporation AccountPenske Logistics Feb 2005 - Apr 2006Reading, Pennsylvania, Us• Responsible for ensuring on time shipments for all inbound freight into two key Whirlpool production facilities• Excelled in relationship management in order to facilitate load coverage on time deliveries, and competitive rates• Supported international shipments by working with carriers and customs to ensure on time delivery of goods -
Trade Partner Support Representative On The Whirlpool Corporation Lowe’S AccountAerotek Oct 2004 - Feb 2005Hanover, Maryland, Us• Mastered SAP and BEX systems in order to support transactions between Lowe’s and Whirlpool Corporation
Rebecca Eubanks Skills
Rebecca Eubanks Education Details
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Purdue University Daniels School Of BusinessMaster Of Business Administration (Mba) -
Michigan State UniversityMerchandising Management
Frequently Asked Questions about Rebecca Eubanks
What company does Rebecca Eubanks work for?
Rebecca Eubanks works for Insinkerator, Inc.
What is Rebecca Eubanks's role at the current company?
Rebecca Eubanks's current role is Vice President Sales - InSinkErator.
What is Rebecca Eubanks's email address?
Rebecca Eubanks's email address is re****@****ail.com
What is Rebecca Eubanks's direct phone number?
Rebecca Eubanks's direct phone number is +126986*****
What schools did Rebecca Eubanks attend?
Rebecca Eubanks attended Purdue University Daniels School Of Business, Michigan State University.
What skills is Rebecca Eubanks known for?
Rebecca Eubanks has skills like Cross Functional Team Leadership, Pricing Strategy, Product Development, Competitive Analysis, Thought Leadership, Strategic Thinking, Merchandising, Product Marketing, Business Analytics, Business Intelligence, Marketing, Consumer Products.
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