Marketing is a fast-paced industry; it’s all about staying ahead of the game. For the last decade, I’ve had the privilege of helping many great companies do just that. I've worked across many sectors, from small to large businesses, tailoring marketing strategies to suit each brand. From creating brand strategies to enhancing customer experiences, I aim to drive growth by infusing your brand with innovation.

Responsible for the management and strategic direction for two business incubators, inWanneroo and Gosnells. I am responsible for ensuring the incubators are delivering on allkey targets, including occupancy, growth of memberships as well as delivery ofincubation services.▪ Developed sales and marketing plan to promote all services available▪ Built and managed stakeholder relationships, encouraging involvement in the incubator and seeking support for incubator residents▪ Management of three staff members, responsible for all day to day operations▪ Writing detailed reports for ECU (asset owner) and Business Station board of directors▪ Networking and business development for the incubator - meeting with relevant stakeholders to make introductions and deliver support to incubator members and local small business community ▪ Provided business advisory and mentoring for residents of incubator▪ Working with internal program managers, local business associations and local governments to coordinate incubation support services including workshops, webinars and networking events▪ Organise networking events, bringing together industry stakeholders and incubator members▪ Chair of the North-West Metropolitan Economic Development Alliance (NWMEDA), responsible for delivering projects with an aim to drive economic growth in the small business sector.▪ Deliver support to the local small business community through education, training and networking events hosted at the incubator.

Selected results:▪ Over-achieved occupancy rates for offices, hitting 50% occupancy within 6 months(Planned occupancy to 30% within 6 months).▪ Planned and executed launch event, which was attended by 50+ guests, includingspeakers the Hon. Reece Whitby, ECU VIce Chancellor, City of Wanneroo Mayor,Tracey Roberts and Business Station CEO, Colin Jorgenson.▪ Drove stakeholder relationships, establishing strong working relationships with theWanneroo Business Association, City of Wanneroo and other industry stakeholders▪ Created and executed incubation framework, providing support and advisoryservices to all incubator members▪ Planned and executed Small Business Day, in partnership with City of Wanneroo andWanneroo Business Association

Responsible for all aspects of marketing across five business units across three jurisdictions (WA, QLD, NT) with different goals and target audiences, including a combination of traditional and digital marketing, public relations and communications strategies. I provided strategic and tactical guidance for all social media and digital marketing channels along with email marketing campaigns, traditional marketing channels such as radio and print publications, public relations and communications strategies. Collaborated with program managers and company executives to ensure strategy aligns with company objectives. Developed and launched new brand guidelines and created roll-out strategy to ensure compliance across all internal and external channels.Specific responsibilities:- Developed engaging content to build social media audiences, including blogs, thought leadership pieces, advice, events and relevant small business third-party content.- Provided training for junior marketing assistant on the creation of content for all digital channels, also trained on the use of CMS, social media and scheduling tools.- Wrote content and produced creative for all digital channels, including the website, social media, PPC advertising, blogs and email marketing campaigns.- Updated website content using content management system (WordPress).- Managed the development of a new website (ongoing).- Provided monthly and quarterly marketing reports covering all activity, channels and results with commentary for both the Commonwealth department and the Board.- Planned and executed a number of small business focused events, including a mix of intimate panel discussions to large scale business forums.- Wrote a complete tender response to a large Commonwealth funded program; including the coordination and editing of all internal staff who contributed to the response, design of the document and final review and submission.

Researched and executed multi-channel B2B marketing activity based on quarterly plans. This included producing concepts appropriate to the target persona and channel, design and execution. As a start-up, significant work was required to develop brand awareness, particularly in international markets (predominantly South-East Asia and Latin America). Specific responsibilities included:- Developed engaging thought leadership content including targeted blog posts, eBooks and press articles.- Coordinated the logistics and capitalised on all opportunities for several large international trade shows across USA and South-East Asia.- Planned and executed all social media activity.- Planned, wrote and designed eDMs, sending at least one per week to each relevant audience.- Created tracking sheets to measure all marketing and communications activity and rate each different channel according to ROI, allowing for the ongoing review of marketing spend.- Wrote and designed all sales and client collateral, specifically written for each different audience.- Updated and maintained HubSpot CRM.

I was responsible for managing a junior marketing coordinator in the Perth central metro hub, providing guidance and support and having oversight of all activity for their dealerships. I was also personally responsible for planning and executing marketing activity for up to five franchised car dealerships; my specific responsibilities included: - Brainstorming and managing bespoke marketing campaigns to support new car sales, used car sales and service retention; including channels such as social media, Google Adwords, radio, digital display ads, print media and in-dealership collateral;- Event planning and management for key vehicle launches, partnership launches and sales launches for all five dealerships;- Manage CMS for 5 dealerships, updating content with SEO and customer experience in mind;- Manage marketing budgets for all five dealerships, ensuring each department is not overspending, and providing manual accruals / invoice reports to accounts teams;- Managing junior marketing coordinators, to support development and growth within their skill sets;- Managing on-going social media marketing strategies for all five car dealerships; executing Facebook sponsored advertisements and seeking organic page content;- Managing SEM for all five dealerships, ensuring maximum ROI for set budgets, utilising Google- Ensuring brand compliance in all customer facing and staff facing collateral in all dealerships, this includes maintaining AHG brand compliance and compliance with each manufacturer;- KPI reporting on website traffic, lead generation, calls received in dealership and budget;- Creating and printing bespoke marketing collateral;- Manage online reputation for dealerships;- Implement strategies to best utilise sponsorship agreements for each different dealership;- Coordination and distribution of customer communications, including eDM and DM campaigns using MailChimp and Vital software

I was responsible for creating and managing proactive marketing plans for four Western Australian Donor Centres, also overseeing the production of promotional and marketing materials including outdoor materials, radio advertisements, social media and ad hoc promotion; specific responsibilities include:• Managing social media marketing strategies, executing Facebook sponsored advertisements and orchestrating twitter campaigns to address periods of low appointments;• Creating and maintaining tracking spread-sheets using Microsoft Excel to assist with mandatory reporting on KPI compliance;• Creating and managing campaigns including a series of videos featuring Perth Wildcat players;• Planning and overseeing the National Blood Donor Week promotional activities and liaising with external stakeholders in doing so;• Oversight of expenses tracking using budget spread-sheets (accruing expenses against specific budget codes);• Raising purchase order requests and approving expense records;• Supporting internal stakeholders as necessary with ad hoc requests for marketing collateral;• Providing marketing support to local project teams.

I was responsible for key liaison functions with general practitioners, practice nurses and practice managers so as to deliver WAPHA’s core message as well as providing general support and advice on clinic management activities including business development, recruitment and training; specific responsibilities included:• Oversight of event management through the medium in particular of a series of practice networking sessions, marshalling market research to determine levels of interest and preferred topics;• Personally responsible for consolidating communications as the designated Communications Representative for her Team;• Directly involved in the implementation of the Pulse culture measurement system where she was selected to be Pulse Advocate.• Selling the benefits of PenCAT and on-boarding general practices to PenCAT software and providing training and support. This also involved completing training on Best Practice and Medical Director software.• Assisting general practices to identify business development opportunities within their practice, and assisting in developing implementation plans.

I was appointed to act as relationship manager for a number of SME’s in the areas surrounding Medibank Clinics, key responsibility for maximising accounts, revenue and customer satisfaction; dealing day to day with key customers and solving service delivery issues as they arose; specific responsibilities included:• Producing proposals, quotations and welcome packs for new and existing clients;• Business development functions, including meeting with new and existing clients and customers so as to nurture sustainable business relationships; • Researching new business opportunities as part of Medibank Health Solution’s local area alignment campaign.

I was primarily entrusted with assisting customers with their product selection and after sales service, making use in the process of an enhanced level of computer literacy including use of software knowledge through Point of Sale software and the Microsoft office suite (in particular Excel); specific responsibilities included:• Assisting in devising new advertising strategies through the use of market research surveys and statistical analysis;• Events planning and management, in particular through running a series of multiple home exhibitions;• Dealing with paid advertising and social media as appropriate.

Reviewing current marketing strategies for the service department, and devising future strategies to drive sales and customer involvement. Participation in event which included assisting with media personnel on site. Collecting information and writing an article for quarterly newsletter; which included conducting phone interview with a key customer.

4 week winter internship in Petroleum marketing. Data entry. Reviewing supply contracts with a focus on choosing the best contract based on reviewing and comparing contract terms and conditions. Completing invoicing spreadsheets and calculating final monthly invoice totals. Creating spreadsheet to track and monitor Brent Oil Prices. Collecting and compiling data and information for annual audit.