Rebecca Holmes Email & Phone Number

Scottsdale, Arizona, United States

Phoenix, Arizona, Us

Phoenix, Arizona, Us

Responsible for building an analytics framework to drive intelligent sales, market planning, and pricing decisions. Manage development of Capture, Republic’s first-ever cloud-based pricing system. • Designed the Capture pricing model, which combines local market intelligence with financial data to generate customer-specific pricing recommendations• Developed process for the collection of market-specific data from over 240 distinct markets, including building nightly ETL processes to facilitate data movement• Developed the analytical framework for collecting the market intelligence necessary to configure the tool• Led roll out activities in approximately a third of Republic’s marketsDeveloped an analytical framework to drive improved customer retention and increased revenue growth across all Republic locations and lines of business. • Developed risk model for commercial customers. Identified top drivers of defection and price concessions• Performed residential and commercial price testing to estimate price elasticity • Developed and launched an Excel/VBA-based quoting tool for use by call center agents in pricing discussionsManage team of analysts responsible for developing the tools and insights that will support business and strategic decisions. • Performed personnel review, improving efficiency in the first year by over 30%. • Leveraged automation to reduce report production time from one week to one day.

Atlanta, Ga, Us

• Used analytical techniques to identify millions of dollars in savings from optimizing discounting strategies to focus on only the most at-risk customers. • Standardized discounting practices across Cox’s nine systems, reducing the number of offers in use from well over 4,000 to less than 400. • Launched tool to provide retention agents with offer recommendations based on caller intent and customer value, resulting in improvements in net revenue per call and customer lifetime value• Developed model of retention discounting that reduced forecasting errors from over $20M per month to less than $1M.

Us

• Leveraged design of experiments to improve testing efficiency • Developed a customer segmentation strategy for Arizona that was adopted company-wide• Built and launched customer lifecycle management program, saving the company approximately $1M per year in fees to outside vendors• Developed method for measuring the incremental impact of promotional offers on sales conversion rates• Developed analysis of call center routing showing that changes to call routing were resulting in the loss of over 3,000 sales per month• Developed predictive models focused on key drivers of customer behavior, including customer experience, pricing architecture, and customer characteristics • Cox’s Chief Economist. Spoke to internal and external audiences on the economic outlook, including to audiences of up to 1,000 attendees. Interviewed on television, radio and for newspapers

Phoenix, Arizona, Us

Taught Economics for Managers and Global Economics: a survey of critical concepts in micro and macroeconomics for Thunderbird’s Executive MBA program.

Tempe, Az, Us

Chief Economist. Responsibilities include macroeconomic analysis and forecasting

Tucson, Arizona, Us

Taught 13 sections of four undergraduate courses in economics, intermediate macroeconomics, and two graduate sections of mathematics for economists. Teaching assistant for graduate game theory and economics courses. Ran economics tutoring center, supervising four undergraduates. Conducted independent research and analysis to support scholarly research

Reston, Virginia, Us

Supported the Department of Energy and Environmental Protection Agency preparing reports, attending hearings, summarizing legislative activity. Developed models of the U.S petroleum and electricity industries, analyzed various proposed environmental standards and programs.

Masters, Phd, Economics

Ba, Economics, Biology