Rebecca Thomas Email & Phone Number

New York, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

New York, Us

New York, Us

Lead a cross functional team of designers, developers, and software engineers to organize the complete redevelopment, rebranding, and relaunch of four assets including the redesign of four commerce sites using market analysis, data research, and SEO strategies to ensure product success.Developed strong product vision and organized strategies, goals, and roadmaps to success, resulting in and increased client base by over 30% and doubling of sales within first 6 months after relaunch. Implemented strategic and efficient company advertising across multiple platforms including but not limited to Google, Pinterest, TikTok, and Facebook Ads together with Commerce Manager & Instagram Shopping to drive sales, build a following, increase customer retention, and return a positive ROI.Conducted financial analysis and assessment of the return on investment (ROI) of partnership opportunities, including revenue projections, cost-benefit analysis, and risk assessment.

Provided product marketing expertise to a wide variety of companies and individual clients looking to find product-market fit and successful product marketing strategies. Developed brand narratives, ICPs, customer personas, as well as organized product marketing methods and timelines proven to help clients meet their objectives of growing and scaling their e-commerce and SaaS businesses.Designed full branding packages including but not limited to logos, website wire framing, digital ads, and email marketing campaigns to set a sturdy foundation for growth and long term success. Conducted thorough market research and competitive analysis to understand industry trends, competitive landscapes, and customer needs to identify market opportunities and inform product positioning strategies.Developed compelling product positioning and messaging that resonated with target audiences to clearly articulate the value proposition and differentiation of a product or service.Created high-quality marketing collateral, including sales decks, product sheets, and case studies to support sales and marketing efforts while ensuring consistency in messaging and branding across all materials.

Menlo Park, Ca, Us

Managed online sales for large client base, effectively driving brand awareness and engagement leading.Develop engaging content for various marketing channels, such as websites, blogs, social media, and email campaigns through tailored content to address the needs and pain points of target audiences and drive engagement and growth of SaaS platform.Responsible for content creation for marketing advertisements, email campaigns, and company software platformLead a cross-fuctional team of dedicated engineers, sales, designers, and marketers to improve software performance and enhance customer experience through UX/UI best practices. Provided sales teams with the tools, training, and resources needed to effectively sell product by developing sales presentations, training materials, and competitive battle cards to empower sales reps.

Assisted in developing and implementing comprehensive marketing strategies to achieve business objectives, increase brand awareness, and drive sales.Created compelling marketing content, including blog posts, social media updates, email newsletters, and website copy and coordinated content production with internal teams or external agencies as needed.Responsible for maintaining brand consistency across all marketing materials and channels through helping to develop brand guidelines and ensure adherence to brand standards in all marketing initiatives.Support digital marketing efforts, including managing social media accounts, optimizing website content for SEO, and coordinating advertising campaigns.Manage marketing projects from inception to completion, including setting objectives, defining timelines, allocating resources, and ensuring deliverables meet quality standards and deadlines.

Coordinated the flow of several company products to consumers from the early development stages through the launch of new products to the market including quality assurance, marketing strategy goals, sales funnels and market data research. Managed schedules and territories of 3 sales managers and assisted in the set goals of each individual on a quarterly basis.