Managed content for 3 Facebook and Twitter pages using Hootsuite content management system.Wrote and distributed weekly newsletter using Constant Contact and Emma email marketing software tocommunicate involvement opportunities to student, staff and faculty audiences.Designed, planned content and wrote copy for new email marketing campaign to communicate updates on long-term initiatives to students, staff and faculty.Increased open rates from 11% to 36% on existing email campaigns aimed at students, staff and faculty.Coordinated marketing plan for large-scale annual event aimed at university and unaffiliated audiences.Collaborated with university clients to develop a marketing plan.Managed a team of student graphic designers, oversaw marketing material design.Assessed publicly available engagement statistics for similar social media pages to analyze comparative success.

Collaborated with professors and other teaching assistants to deliver instruction and assignments to students.Organized course content and provided student feedback in learning management systems (Canvas, Desire2Learn).Courses: Introduction to Media Studies, Principles of Public Relations

Created and implemented original community-building and professional development involvement opportunities.Developed project tracking templates for budgeting, collaboration check-ins and program rundowns for team use.Informed relevant audiences about building programs through collaboration with marketing team.Independently managed annual budget of $7000.