Rebecca Lin Email and Phone Number
Rebecca Lin personal email
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10 years of experience in international payments and large-scale KA management, proficient in the layouts of international processes of third-party payments and KA/ large-scale institutional cooperation strategiesMaster’s Degree in both “International Economics” and Marketing”Designed and implemented multiple payment gateways including both online and offline In-depth understanding of fields in regional payments and merchant accounts, familiar with the overseas layout of wallets and project management
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Strategic Partnership Mangement - LazadaAlipay+ Jul 2022 - Presentoverall in charge of strategic partnership management with Lazada group for SEA market -
Sr. Oversea Business Director-Strategic PartnershipAlipay.Com Jan 2020 - PresentHangzhou, Zhejiang, Cn1 online Manage partnership between internationally renowned payment institutions such as Adyen and Ant Global Payment Network involving the cooperation of 8 regional wallets spanning 20 countries and regions around the world. Designated and led phases with strategic cooperation goals and led the 6 billion yuan per year cooperation with branches under us.Ice breakthrough in the scheme cooperation model with Global payment Group, completed the full coverage of FB, Sheen and other leading merchants under the partnership, and actualized the inaugural cooperation of major global institutions under the Ant Payment Network model, and the sales increased by 300 %2 OfflineFully responsible for the implementation of multi wallets into Singapore as the destination, and for the end-to-end full-link cooperation of wallets, including compliance, entry approval, commercial contract negotiation, institutional integration, merchants deployment, and marketing strategy. Overall planning and implementation of wallets strategies, achieved 50,000 acceptance points rolling out of 6 major wallets within a year including airports, attractions, transportation, shopping malls, etc., accomplish the world's first launch of Alipay+, and plan to complete 100,000 acceptances within SG in 2 years., with the business coverage growth rate from 0 to 90 %.Succeed in cooperating with large institutions in the Singapore payment market, including Nets, DBS, UOB, OCBC and other financial institutions such as Paylah , Changi Pay and other wallets issuers, as well as group merchants such as RWS , MBS , CAG, Lazada and the payment networks such as Nets, Paynow , etc. For the key scenarios in Singapore, such as airports, duty-free,, Orchard Road shopping mall, MBS, RWS , etc. build up strategic partnership to deploy a+wallets and marketing campaigns ; also maintain good relationship with government such as STB, ESG, involving marketing cooperation with value of 10 million sgd -
Global Key Account DirectorAlipay.Com Jan 2016 - Dec 2019Hangzhou, Zhejiang, CnGSKA - Offline1 Well-versed in the tax-free industry, in addition to the global coverage of payment, it has made a breakthrough in the global marketing cooperation with the world's two largest tax-free giants, DFS and Dufry, and accomplish the implementation of traffic marketing in different scenarios (coupon model for freelancers) and the rebate model for member rights), the signing and launching of DFS 's marketing cooperation achieved a single-vs-game contract amounting to 10 billion RMB/yearIn the luxury industry, it has achieved a breakthrough in cooperation with LVMH , the world's largest luxury group , involving 20+ brands within only 3months . received quick confirmations from fendi , dior, hublot and other well-known brands of cooperation intentions. A record-breaking new model for industry expansion. 2 Payment Innovative Breakthrough Projectcreate plug in solution with a small white box(independent terminals). The launch of Alipay in PVH Group's global stores of Tommy Hilfiger and CK has created a precedent for the rapid launch for global chain groups, and spearheaded marketing activities for the first time, excluding the cooperation of certain partners, which is the first in North America.3 Global chain brands cooperationSucceed in partner with the world's largest fast-fashion group Inditex... Involving 5,000+ stores around the world, unified payment in more than 20 countries and regions through one-point access Contract value exceed 1biilion yuan Online GSKAAs PM , in charge of wallets deployment for Apple and Uber in Thailand, Indonesia, the Philippines, Hong Kong, South Korea, etc., including initial negotiation, price negotiation, product involvement, regulatory negotiation, landing rhythm control, etc. leading the marketing cooperation for Apple, especially the virtual entertainment merchants offer negotiation , such as Youku of Alibaba, iQiyi, Xiaoxiaole, wangyi Games, etc., leads to 100 million yuan/year (RMB) revenue. -
Senior Business Development ManagerAlipay.Com Dec 2011 - Dec 2015Hangzhou, Zhejiang, Cnmerchants BD for both EU and American markets from the early stage Participated in the discussion and formulation of regional and industry expansion strategies, excel at cross-regional and cross-team cooperation and coordination, and project strategy formulation and execution tracking.Air travel industry: Launched agoda, booking, expedia, Air France, KLM, United Airlines, Delta Air Lines, Marriott Group, InterContinental Hotel Group and other international air travel hotel groups; achieved a business breakthrough with a peak value of over 100 million for a single merchant (RMB). Facilitated the cooperation between Alipay and uatp, cooperated with the Chinese ambassador to the United States, and the American Aviation Industry Association to make the final news release of Alipay in the United StatesRetailer industry: As the project manager of e-pass, breaking through the post restrictions of bd, cooperating with overseas cooperative institutions board free, overseas merchants Macy, four major department stores, various luxury brands, communicating with rookies, and Alipay operation, products, and technical teams, to overcome the differences between various teams. ensure that the project can be successfully launched according to the planned time, and solve various obstacles in logistics, customer service, technology and other aspects in a timely manner, and realize the annual income of the project exceeds 10 million (RMB).The virtual industry: launched airbnb, skype, linkedin and other internationally renowned merchants, and discussed in-depth follow-up cooperation strategies to lay the foundation for group cooperation. Payment Partners :Managed globalcollect, worldpay, adyen, cybersours, digitalriver and other cooperative institutions , promoted their target merchants on Alipay, communicated and solves various problems encountered by merchants efficiently, Contributed 70 % of the annual transaction output of the European and American teams -
Head Of Overseas Marketing DepartmentWorlddoor Jan 2010 - Dec 2011Shanghai Worlddoor Technology Co., Ltd. is a multilingual community-based communication platform, which is strongly supported by Shanghai Hongkou District Development and Reform CommissionResponsibilities:Marketing planning and promotion, operation Formulate promotion plans for overseas markets, especially regional markets, formed product planning, recruited, built teams to realize the implementation of these plans, and promotes the company's products and brands; Adaptable with various means of network marketing, combined with Worlddoor's product features and language advantages, planning in various regional markets, using different marketing methods and offline activities, to achieve the company's brand and products entering the local market quickly and effectivelyBusiness Development Expanded channel resources and business partners through various feasible channels, such as conferences, events, etc., understood and grasped the status of overseas industries, expanded to overseas key experts and scholars, cooperation with universities and business associates, established good cooperative relations and actively expanded overseas. Customer resources in different regions and industries; Expanded the business partners of American high schools, and overseas Chinese, and Korean businesses as the target groups, promoted the annual contract amount of both parties to exceed 5 million, and was responsible for channel maintenance, daily communication and operation of channel customers.Sales Management Recruited, trained and managed overseas customer service teams, through close integration with businesses, to effective customer service with quick-response mechanisms, achieving an effective conversion rate of 40% for the sales team Based on existing customers, through the planning of a series of promotional activities, developed new marketing channels and explored new customer relationships
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Head Of Overseas Marketing DepartmentWorlddoor Jan 2010 - Dec 2011Shanghai Worlddoor Technology Co., Ltd. is a multilingual community-based communication platform, which is strongly supported by Shanghai Hongkou District Development and Reform CommissionResponsibilities:Marketing planning and promotion, operation Formulate promotion plans for overseas markets, especially regional markets, formed product planning, recruited, built teams to realize the implementation of these plans, and promotes the company's products and brands; Adaptable with various means of network marketing, combined with Worlddoor's product features and language advantages, planning in various regional markets, using different marketing methods and offline activities, to achieve the company's brand and products entering the local market quickly and effectivelyBusiness Development Expanded channel resources and business partners through various feasible channels, such as conferences, events, etc., understood and grasped the status of overseas industries, expanded to overseas key experts and scholars, cooperation with universities and business associates, established good cooperative relations and actively expanded overseas. Customer resources in different regions and industries; Expanded the business partners of American high schools, and overseas Chinese, and Korean businesses as the target groups, promoted the annual contract amount of both parties to exceed 5 million, and was responsible for channel maintenance, daily communication and operation of channel customers.Sales Management Recruited, trained and managed overseas customer service teams, through close integration with businesses, to effective customer service with quick-response mechanisms, achieving an effective conversion rate of 40% for the sales team Based on existing customers, through the planning of a series of promotional activities, developed new marketing channels and explored new customer relationships
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Marketing Manager Institute Of International Accountants Mar 2007 - Jan 2010The British AIA is one of the legal accreditation bodies for professional auditors stipulated by the Company Law of the United Kingdom in 1989. It is one of the highest certifications for the British accounting body. , using IFAC's Standards of Professional Accounting EthicsResponsibilities:*Marketing and PR communication:Improved the localization strategy of the brand in Greater China, expanded and maintained the cooperation with the top 500 companies, major foreign banks and accounting firms, and was responsible for communicating and maintaining the cooperation with the British Consulate Cultural Office and the British Ministry of Commerce;*Key customer relationship management:
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MarketBrembo S.P.A. 2005 - 200624040, Stezzano, It -
Sales SupportSiemens 2004 - 2005
Rebecca Lin Skills
Rebecca Lin Education Details
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East China University Of Science And Technology国际经济 -
Università Degli Studi Di Bergamo经济学 -
Shandong University国际经济
Frequently Asked Questions about Rebecca Lin
What company does Rebecca Lin work for?
Rebecca Lin works for Alipay+
What is Rebecca Lin's role at the current company?
Rebecca Lin's current role is Strategic Partnership Management -Lazada Alipay ; CEO of Ants Malaysia.
What is Rebecca Lin's email address?
Rebecca Lin's email address is sh****@****ail.com
What schools did Rebecca Lin attend?
Rebecca Lin attended East China University Of Science And Technology, Università Degli Studi Di Bergamo, Shandong University.
What skills is Rebecca Lin known for?
Rebecca Lin has skills like E Commerce, New Business Development, Product Management, Business Analysis, Start Ups, Sales Operations, Business Development, Marketing Strategy, Business Strategy, Strategy, Product Marketing.
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