Full line management responsibilities for all Under Rail Product Categories. Perform Category and Line Reviews to develop future looking line opportunities for growth and cost savings. Participate in Process Improvement efforts to drive efficiencies, reduce cost and streamline tasks to maximize personnel bandwidth. Line promotion responsibilities to drive sales and product awareness to the field. Develop and present new line opportunities thru all levels of management. Participate in training sessions for sales force on new line launches and opportunities. Work with Pricing, Purchasing and Data teams in ongoing performance improvement.

Full line management responsibilities for the NAPA Trailer Towing, NAPA Trailer Repair, NAPA Cargo Management, Truck Accessories, Winches, Marine, RV and Padlock lines. Perform cross-company annual Category and Line Reviews with NAPA to develop future looking line opportunities. Propose plan o gram changes and market identifiers. Identify key NAPA promotions for line participation. Present new line opportunities to NAPA. Participate in National and Regional training session with the sales force on new line launches and opportunities. Key participant in the NAPA POG reset process. Work with Pricing team to perform continual competitive price shops online and in store. Request and work with internal design team online and print Marketing opportunities within the NAPA system and direct to consumer.

Manage team of four responsible for input of data and data quality on the Item, Vendor and Customer level in Balkamp’s mainframe system DPS and bolt on system DMP. Work with customer data base to ensure data quality.

Managed the Sourcing efforts for the Trailer Towing, Trailer Repair, Cargo Management, AIM, Winches, Power Sport, Marine, RV and Padlocks lines. Responsible for multi-vendor and GPC Global Sourcing initiatives, vendor negotiations of marketing opportunities, terms and product cost, new item and new vendor documentation and set up, ROI analysis, order fill, and overall improvement to item margin. Worked with Category Management and supporting departments to implement Product plans on time.

Full line management responsibilities for the NAPA Trailer Towing, NAPA Trailer Repair, NAPA Cargo Management, Truck Accessories, Winches, Marine, RV and Padlock lines. Performed cross-company annual Category and Line Reviews with NAPA to develop future looking line opportunities, proposed plan o gram changes and market identifiers. Identified key NAPA promotions for line participation. Sourced Vendors and negotiated product cost, terms and Marketing opportunities. Presented new line opportunities to NAPA. Participated in National and Regional training session with the sales force on new line launches and opportunities. Key participant in the NAPA POG reset process. Sourced new vendors internationally and domestically. Performed continual competitive price shops online and in store. Requested and worked with internal design team on line Catalogs and Marketing Materials. Awarded the Balkamp Quota Maker award 3 years and the Balkamp M.A.D (Make A Difference) award for going above and beyond.

Managed full lines within the Floral Industry including sewn products, promotional accessories and vases and floral care items. Developed new product from market evaluation to end of life including product design, manufacturing specifications, sourcing of raw materials, forecasting, marketing, sales presentations, production, and end of life plan. Performed annual Category Line Reviews and developed future looking line opportunities thru market research and industry consultants. Participated in National and Regional tradeshows supporting our new line launches and opportunities. Sourced new vendors internationally and domestically. Company awarded 2 U.S. Patents for bouquet holders developed.

Managed the Marketing efforts for the lines of CliffsNotes, Dummies Guides (educational titles), Webster’s New World Dictionary and Technology Professional titles. Worked with Editors and Head Editor to develop National Marketing campaigns used to introduce new titles to Barnes & Noble, Borders, Books a Million, Sam’s Club, Amazon, etc. Traveled with Sales to key account headquarters for Marketing Launch presentations.

Managed team of two Product Managers responsible for researching, developing, implementing, marketing, training and end of life plan for multiple product lines within the Retail Gift industry and Big Box stores. The lines included planning, gift and back to school products.

Managed lines of secular and Christian gift products. Responsible for researching, developing, sourcing, negotiating, manufacturing specifications implementing, marketing/ marketing material, training sales, sales presentations to customers and end of life plan for multiple product lines within the Retail Gift industry and Big Box stores. The lines included planning, scrapbooking and gift products.

Managed lines for the Craft and Floral industry including cut edge ribbon, retail program assortments and wedding. Responsible for researching industry trends, developing product plans, production specifications, line launches both to internal sales and customers. Member of the Executive Steering Committee.