Same duties as senior copywriter with the following additional responsibilities:• Concepted, wrote, and edited digital executions for online and in-store consumer-facing materials for Whirlpool, Maytag, Amana, KitchenAid, and JennAir brands• Authored copy for digital experiences in AEM• Reviewed organic content materials and edited for brand voice and content• Integrated, confirmed, and disseminated product content and information among multiple teams • Examined current available content resources and identified discrepancies• Trained and mentored other copywriters, including creating internal process and how-to documents• Proofread and performed QA for various materials across the agency

• Concepted, wrote, edited and proofread effective marketing materials, including: - Consumer-facing point-of-purchase materials, online feature videos, promotional/co-marketing materials and moment-of-purchase displays - Trade–facing informational specifications sheets, guides, publications and sales tools - Internal videos and presentations • Collaborated daily with designers and account staff in a fast-paced environment• Captured and protected the nuances of each brand voice for consistency throughout projects• Shared expert product knowledge and experience with team members • Managed multiple projects at once while adapting to changing client asks and deadline• Delivered creative and flexible solutions on the fly • Confidently presented work to senior-level clients • Crafted insightful product stories to both consumer and sales training audiences• Cross-referenced all sources to ensure meticulous product, feature, and specification accuracy

Provided voiceovers for Whirlpool brand in-store displays and online feature videos

• Underwrote and endorsed new and existing automobile, motorcycle, and umbrella liability insurance policies for approximately 15,000 policyholders in Michigan and Indiana• Assisted agents from approximately 50 agencies with underwriting queries• Proofread marketing memos and formal rate filings with the state• Created the Trailblazer, an e-newsletter distributed to over 150 Wolverine independent agencies