Rebecca M.

Rebecca M. Email and Phone Number

Strategic Marketing Leader | Driving Consumer-Obsessed Growth & Personalization in CPG | Expert in Data-Driven Marketing, Test & Learn to Scale, and Cross-Functional Leadership @ The Clorox Company
Rebecca M.'s Location
San Francisco Bay Area, United States, United States
About Rebecca M.

Growing consumer-focused, people-led, psychologically-safe, technology-enabled brands strategically. Formative experiences in government and boutique agencies, with data and storytelling as the common threads throughout my career, crafted me as a scrappy leader who evolved to marketing and has Fortune 500 CPG training. I have been blending these backgrounds to make organizations more data-driven, more accountable, and more transformative, with great results and career momentum. Proven leader with cross-functional teams, delivering results, and driving growth. I value meaningful contributions, purpose-driven work, and psychological safety, firmly believing that a growth mindset is key to success.Key areas I focus on to drive business results are:• being consumer obsessed to make marketing more relevant for consumers to drive business outcomes• leveraging actionable data while discerning when boldness is needed when data is unavailable or unsubstantiated • eliminating distracting shiny new objectives to focus on what is right for brands and consumers• tying work to business objective and identifying growth opportunities to testSpecialties: CPG | brand | growth | business building | budget management | marketing | consumer insights | transformation | data | product management | strategic planning | test, learn, scale | household products| digital products | food | nutrition | sustainability | strategy development | tactical execution | agile | digital | advertising | media efficiency | partnerships | cross-functional team | integration | capability-building | |vendor and agency management | process development | process optimization | career development | team building | content planning | social media | psychological safety | brand marketing | personalization | first-party data | retail media | insights | Generative AI | organic marketing | paid marketing | SEO | SEM

Rebecca M.'s Current Company Details
The Clorox Company

The Clorox Company

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Strategic Marketing Leader | Driving Consumer-Obsessed Growth & Personalization in CPG | Expert in Data-Driven Marketing, Test & Learn to Scale, and Cross-Functional Leadership
Rebecca M. Work Experience Details
  • The Clorox Company
    Marketing Performance Manager
    The Clorox Company Nov 2024 - Present
    Oakland, Ca, Us
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  • The Clorox Company
    Marketing Personalization And Test, Learn, Scale Lead, Brand Engagement
    The Clorox Company Sep 2023 - Nov 2024
    Oakland, Ca, Us
    -Manage a $1.2M test budget within a large marketing budget. Drive strategic implementation of incorporating successful test learnings into marketing plans leading to $10M invested against test learnings and resulting in incremental business profit. Collaborate and co-test across business functions. -Oversee and develop personalization strategies and develop new capabilities including bringing personalization insights into creative work streams and retail media. Purpose is to maximize relevancy for consumers.-Lead process development and optimizations for marketing testing and personalization to enable greater simplicity, better clarity, larger capability adoption, and improved outcomes.-Drive profitable growth in household penetration and market share via strategic test, learn, scale plans that directly tie to business growth strategies across media work streams, focusing on scaling and winning against the competition.
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  • The Clorox Company
    Manager, Known Consumer Data Strategist
    The Clorox Company May 2022 - Sep 2023
    Oakland, Ca, Us
    -Delivered the 2025 100M Known Consumer Data public commitment early through excellent execution, improved processes, and vendor and team management.-Managed $10M media budget across 69 campaigns to acquire first-party data.-Accelerated the first-party data capability and expanded adjacently to leverage data in paid media resulting in media efficiency improvement.-Brought enriched data in for the portfolio resulting in new consumer insights, new audience models, more informed audience segments, and personalization opportunities.
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  • The Clorox Company
    Associate Known Consumer Data Strategist
    The Clorox Company Nov 2019 - May 2022
    Oakland, Ca, Us
    -Drove strategic acquisition of first-party data for the portfolio through partnerships with external vendors and collaborating cross-functionally with internal teams. -Managed $8.4M media budget to acquire first-party data including managing six vendors. -Completed foundational phases for a new first-party acquisition capability.
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  • Rebecca Mcdowell
    Digital Marketing Consultant
    Rebecca Mcdowell Sep 2018 - Present
    San Francisco, California, Us
    -Optimized sales and conversion funnels for digital businesses and entrepreneurs via digital advertising strategies for a boutique agency managing $1.5 million in ad spend. -Managed monthly ad spends of $14k+. Combined data analysis, A/B testing, and client feedback to optimize complex campaigns to meet client objectives. -Focused on marketing operations, developed and implemented organic and paid marketing strategies for a startup in private beta leading up a public launch.
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  • Queen Yourself
    Founder And Head Of Marketing
    Queen Yourself Nov 2018 - Dec 2021
    San Francisco, Ca, Us
    Queen Yourself is a lifestyle brand dedicated to empowering and inspiring women to live happy, healthy, fulfilling lives.
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  • The Climate Reality Project
    Climate Reality Leadership Training & Climate Leader
    The Climate Reality Project Jun 2018 - Aug 2018
    Washington D.C., Us
    Summer sabbatical to focus on sustainability efforts. Completed the Climate Reality Leadership Training with The Climate Reality Project, founded by former Vice President Al Gore, and attending events for the Climate Summit in San Francisco.
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  • City And County Of San Francisco
    Analyst And Public Affairs Coordinator, Mayor'S Office
    City And County Of San Francisco Jan 2017 - Jun 2018
    San Francisco, Ca, Us
    -Recruited to drive education initiatives through a data-driven equity lens. -Increased the donation value for public school educator awards by 12% the 1st year and 75% the 2nd year by cultivating donor relationships. -Facilitated the mayor's scholarship awards with a budget of $80,000.
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  • 50+1 Strategies, Llc.
    Campaign Coordinator For Prop A, School Bond
    50+1 Strategies, Llc. Aug 2016 - Dec 2016
    San Francisco, California, Us
    -Secured 79.79% voter approval, passing the largest school bond in San Francisco history at $744 million by implementing campaign strategy: organizing, messaging, and voter engagement. -Lead public relations communications and social media strategy.
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  • University Of San Francisco
    Content & Digital Media Strategist
    University Of San Francisco Jan 2015 - Aug 2016
    San Francisco, Ca, Us
    -Created organic social and owned media content strategies from an analytics lens and leveraged to drive growth. -Developed creative campaigns that resulted in more than doubled the number of Facebook page likes.
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  • 50+1 Strategies, Llc.
    Digital Media Specialist
    50+1 Strategies, Llc. May 2014 - Apr 2016
    San Francisco, California, Us
    -Promoted from intern to junior web designer during the 2014 election. Returned for the 2015 election season. -Designed digital sites with user experience and content engagement in mind.
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  • City And County Of San Francisco
    Policy And Digital Media Fellow
    City And County Of San Francisco Sep 2014 - May 2015
    San Francisco, Ca, Us
    Worked on communication projects including content planning and strategy for the constituents' newsletter. Supported the Supervisor and Legislative Aides in the execution and research of policy-related case management activities. Served as a point of contact for constituents on matters related to District 2 policy implementation.
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Rebecca M. Education Details

  • University Of San Francisco
    University Of San Francisco
    Public Affairs
  • Committee For Green Foothills
    Committee For Green Foothills
    Sustainability
  • Kaplan University
    Kaplan University
    Nutritional Science

Frequently Asked Questions about Rebecca M.

What company does Rebecca M. work for?

Rebecca M. works for The Clorox Company

What is Rebecca M.'s role at the current company?

Rebecca M.'s current role is Strategic Marketing Leader | Driving Consumer-Obsessed Growth & Personalization in CPG | Expert in Data-Driven Marketing, Test & Learn to Scale, and Cross-Functional Leadership.

What schools did Rebecca M. attend?

Rebecca M. attended University Of San Francisco, Committee For Green Foothills, Kaplan University.

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