I oversee global strategies and budgets for Social Media, PR, and Influencer Marketing. My role involves planning and executing PR placements, events, and branding activities while fostering media relations to boost brand awareness. Additionally, I drive engagement and sales goals across SoMe channels, optimize content performance, and identify cross-brand synergies for maximum impact.•Develop overall strategies and manage budgets for Social Media (SoMe), PR, and Influencer Marketing.•Plan and execute PR placements, press events, and other branding activities on a global scale.•Serve as the primary contact for media relations, focusing on increasing media presence and building brand awareness.•Create and publish content across SoMe channels in alignment with the communication plan.•Lead global efforts in planning and executing influencer collaborations, with a focus on achieving sales and brand awareness objectives.•Drive traffic and sales goals across SoMe channels through active engagement and optimization strategies.•Lead Affiliate Marketing strategies•Identify and leverage synergies between all company brands within SoMe and other marketing initiatives.•Monitor media coverage and analyze press performance metrics.•Oversee project management of social media interns.

As the Global PR & Social Media Manager TRIWA, I spearheaded the development and execution of global marketing strategies to elevate the brand presence, particularly in the Nordic markets. Led comprehensive initiatives in social media management, influencer partnerships, community engagement, and PR activities worldwide• Implement and manage PR and social media strategies, communications and activities in new and established international markets• Implementing and managing PR and social media strategies globally• Overseeing budgeting, strategy development, and performance reporting• Curating editorial content for TRIWA's organic channels • Planning and executing campaigns and events• Initiating collaborations with influencers and ambassadors• Managing celebrity and article placements• Driving social media and marketing strategies for engagement and global presence• Serving as the main point of contact for PR agencies and top-tier press outlets• Analyzing KPI metrics and optimizing performance• Collaborating with the digital team to enhance traffic and conversion• Monitoring media coverage and providing regular reports • Monthly and weekly reporting • Project management of social media assistants

Responsible for setting and implementing global social media strategy as well as strengthening the positioning of TRIWA with a focus on the Nordic markets leading social media, influencer collaborations, and community globally.• Overseeing editorial content across TRIWA's organic channels• Leading content planning and production• Initiating collaborations with influencers and identifying partnership opportunities• Managing daily planning and project management of campaigns, sponsored content, promotions, and events• Analyzing KPI metrics, monitoring media coverage, and implementing optimization strategies • Collaborating with the digital team to drive traffic and conversion• Monitor media coverage • Providing regular social monthly reports• Managing social media assistants

Managed local media relations and devised impactful social media strategies to elevate brand visibility for Lanvin. Oversaw coordination of photo shoots, celebrity fittings, and VIP sample distributions while maintaining inventory and managing sample tracking. Provided essential support to the PR Manager and ensured seamless execution of major events and office operations.•Managed local media relations and enhanced media presence•Developed social media strategies for brand visibility and growth•Assisted PR Manager with national requests and coordination tasks•Coordinated photo, sample, and celebrity activities•Maintained inventory and managed sample tracking•Handled invoices for international returns•Updated press lists and monitored media coverage•Prepared weekly credit reports•Coordinated monthly reporting•Supported PR Manager in executing major events and office tasks

• Handle key accounts including but not limited to: Louis Vuitton, Breitling, Rebecca Minkoff, Canada Goose and ASOS • Contact for local media relations and incoming requests, proactively seeking new relationships and opportunities with press, influencers and VIPs• Work onsite for Press Days, and Stockholm Fashion Week shows• Maintain and keep inventory of all Showroom samples• Manage sample tracking for publications and VIP's• Manage celebrity and VIP fittings• Compile and disseminate press clippings and monthly reports• Write press releases and create social media content for clients• Responsible for RMPR’s website and social media channels • Manage, train and supervise trainees and assistants

• Assisted the team with administrative tasks
• Product positioning • Tracked clippings and produce press clip reports on a monthly basis• Press releases, coverage logs, work onsite for events• Manage, train and supervise trainees • Responsible for RMPR’s website, social media channels such as Facebook, Instagram & Twitter• Executing annual press days and collection previews for clients together with the Showroom Manager

• Assisted the team with administrative tasks
• Managed all domestic and international shoots • Responsible for the develoment of the Darius website and social media channels • Helped prepare project proposals, timeframes, schedules and budget• Coordinated travel, appointments and bookings

• Developed and maintained meaningful and loyal client relationships• Achieved weekly and monthly sales goals and demonstrated an excellent sales ability by playing an active role on the selling floor• Responsible for store visual standards and making sure inventory was maintained on a consistent basis• Assisted with deliveries and store/stock room organization

• Delivered customer service to increase sales• Achieve weekly and monthly sales goals • Contributed to upholding the visual display of all products in accordance with the brands visual standards• Assisted with deliveries, visual merchandising & maintained organization of the store/stock room

• Offered strong customer service to increase sales • Directly assisted store manager with maintaining inventory of all stock• Educated customers on products, offers and promotions

• Assisted with photo shoots, social media content and ad hoc projects• Managed and handled administrative tasks • Maintained and kept inventory of all Showroom samples• Imported, maintained, and tracked all clothing samples