Rebecca Roy Email & Phone Number

Connecticut, United States

• Curate monthly content strategies using keyword research and competitive analyses
• Work heavily in Google Analytics, measuring and reporting on organic traffic and conversion trends
• Regularly optimize Google My Business and local citation listings
• Link-building initiatives: planning, coordinating, executing, tracking, analyzing and then repeating
• Optimize websites on various content management systems using SEO best practices
• Conduct technical audits checking for broken links and usability errors on desktop and mobile sites

United States

• Grew multiple site’s organic traffic by up to 650% over a 12 month period
• Improved organic site traffic from 200k to 1.3 million monthly sessions within a year
• Spearheaded data-driven SEO strategies and site optimization for gaming and entertainment sites
• Collaborated and consulted with several teams of content writers and editors to leverage targeted SEO strategies to amplify rankings of both time-sensitive and evergreen content
• Pivoted and improved optimization standards according to Google algorithm changes and competitor analysis
• Audited internal linking structures, indexing data, and other technical SEO elements to provide recommendations for site optimization

Hillington Industrial Estate, Scotland, United Kingdom

• Conducted keyword research for on-page and off-page content
• Performed regular site and backlink audits
• Improved metadata with researched keywords and character limits
• Perform ongoing trend and data discovery for expansion and optimization
• Regularly briefed marketing team on ongoing trends and strategy changes in the SEO landscape
• Wrote and optimized product descriptions on eCommerce site

Glasgow, Scotland, United Kingdom

• Developed and refined brand identity guidelines and brand messaging
• Assisted in creating a branded eCommerce website with the developer
• Conducted industry & user research for branding, marketing, and web
• Planned and directed branded product photo shoot
• Edited photos in alignment with branding guidelines

Glasgow, United Kingdom

• Designed & established a fully branded website in Webflow
• Developed & refined brand identity guidelines and brand messaging
• Compiled bits & pieces of marketing plans into full cohesive documentation
• Conducted industry & user research to aid in marketing & website creation

Enfield, Connecticut USA

• Revitalized brand through the creation of a social media presence
• Management of affiliated company website along with an updated logo and other graphics

Tampa/St. Petersburg, Florida Area

• Collaborated with teachers & content leaders in post-production to verify correct information is presented in the videos along with appropriate graphics & animations
• Improved audio levels, background noise, & sweetened audio
• Ensured final versions of edits were ready for launch as well as meeting other tight deadlines
• Helped with miscellaneous creative needs such as social media & graphics for launch

Mansfield Storrs, CT

• Responsible for the management and content creation of social media accounts
• Communicated with university staff and visiting artists to plan distribution of content
• Designed mass emails for distribution via marketing automation platforms
• Periodically updated the museum’s webpage for upcoming events

Mansfield Storrs, CT

Set up and attendance of Museum Events.Provide information about museum's current exhibitions. Guards artwork from potential damage.

Hartford, Connecticut Area

Developed graphics which illustrated the corresponding blog posts.Produced background graphics which aided in the design of the phone app.Conceptualized designs for merchandise including stickers and pins.Collaborated with other graphic designers, writers, and editors in order to deliver complete blog posts.

Digital Media & Design, 2-D Animation & Motion Graphics

General Studies

General Education