You are trying to attract German clients but it’s not working – that’s frustrating, isn’t it?Wouldn’t it be great if the effort you put into your English or French texts had the same impact in German?Let me help you get this right: with translations, SEO translations, localisations and transcreations from English and French to German. But what’s the difference, how do you know which service you require for your content? Well, we will figure that out with you but here are some hints:➡️ Translation:That is what you need if you want your clients (or partners) understand the meaning of a text, with accurate (tech) terms in the target language, e. g. the user manual of your backpack or the general terms and conditions of your website. It’s all about informing.➡️ SEO translation:If you optimise your website texts for search engines in your source language, but don’t do so in the target language, chances are they won’t have the same impact on Google. And it’s not about keyword stuffing anymore, Google wants content to be user friendly. So let’s transform your English or French texts into German content which the German audience will easily find on Google – and read!➡️ Localisation:You’ve got an app or a website? Then you most likely optimised buttons, menus etc. to offer your app or website users the best possible user experience. But if you only translate those items, your German customers probably won’t have the same user experience. That’s when you need a localisation expert.➡️ Transcreation: This is a mix of translation and creation (=copywriting). It’s generally what you mean when you ask a translator to be “creative”, “not to stick too much to the source”. In short, it’s not about informing your clients but about persuading them in a language they understand. And that might not be the same words as in the original copy. It mostly applies for headlines, slogans, but also website texts, blog articles and much more. A transcreator has proper copywriting skills.As an outdoor lover and hospitality expert with keen interest in sustainability, I love helping companies get their communication in the German market right.Knowing culture differences are key, perfect language skills mandatory (obviously!) but to get this really right in our digitalised word, a language expert who is aware of digital marketing strategies will make a real difference for you.If you need help with your German content, drop me an email at info@sprachruf.com or rebecca.ruf@syllabes.eu or call me at +33(0)6.85.67.76.10 (French cell phone).