Content Strategy-Managed a social media coordinator, proofreaders and freelance content creators -Created content plans based on KPIs and brand guidelines-Analyzed content performance and continually re-optimizing to maximize effectiveness-Conducted audience research to develop content based on audience pain points and goalsContent Execution-Partnered with content creators and influencers to expand reach and brand awareness-Worked alongside other internal teams to create optimized, effective content-Edited content to ensure it met brand tone, standards and guidelines

-Drive content and SEO strategy for strategic growth -Develop brand identities -Conduct competitor research-Coordinate messaging and branding across media

-Write blogs, press releases and emails to generate leads and drive conversions-Write Google ads for a variety of industries-Create landing pages and website content-Improve search engine optimization (SEO)-Customize posts for various social media platforms-Draft white papers on technical topics-Coordinate messaging campaigns across paid and earned media

PR- Creating feature stories, articles and blog posts- Designing social media calendars- Customizing public relations strategies- Drafting email campaigns- Interviewing subject matter experts and writing articlesMarketing- Crafting digital ad campaigns- Drafting marketing plans- Writing annual reports- Creating fact Websites- Analyzing and editing websites- Increasing SEOEditing- Editing corporate communications- Proofreading reports- Revising donor communications- Proofing websites for style, clarity and grammar

Public relations/writing• Coordinate public relations campaigns with various college departments• Craft and distribute press releases and more than 80 success stories• Pitch stories to media• Customize brochures, fact sheets, fliers, letters and fact sheets• Create electronic newsletters and manage email distribution listsEditing• Write, edit and proofread content for website • Edit letters and communications to ensure brand compliance and accuracy• Copy edit 50-page course schedulesMarketing• Develop ads aligning with brand• Interview students for videos• Plan and conduct surveys of marketing effectiveness • Create marketing campaigns with a teamSocial Media• Engage with students and community through social media including Twitter, Facebook, LinkedIn and Instagram• Coordinate social media themes and contests • Measure social media results and saw consistent growth in followersMedia• Designed newsletters in MailChimp, InDesign and Constant Contact• Photograph events for social media and publications• Create social media posts in PhotoshopWebsite• Wrote content for website to increase search engine optimization• Proofread website during complete revision• Made basics edits to website in HTML• Corrected spelling and content errors on website with SiteImprove

Write monthly activity calendars Create monthly Lessons for Little Ones column, using picture books to incorporate art, history, science and literature lessonsCopy edit articles

Write press releases Create feature articles for publicationsConduct student surveysEdit and compile publications

Conduct school tours at top-rated museumProvide excellent customer serviceFacilitate hands-on science, art and math activities