* Voted 67th in the bar world top 100 influential figures in the beverage world by Drinks International* International Judge – The Worlds 50 Best Bars Middle East Chair 2020 - present * Education committee member for Tales of the Cocktail 2019 - present* International Judge – Spirited Awards Co chair in 2018 & 2019* International Judge – Caterer Awards Middle East 2010 – 2022* Top 25 of the most influential women in Middle East F&B 2021, Caterer Middle East Global Recognition: Dynamic and results-driven leader with a distinguished 29-year career spanning the global landscape of the Beverage and Spirits industry. Recognised for an unwavering passion and self-motivation, I have consistently propelled revenue growth and achieved remarkable success across fiercely competitive markets. With expertise cultivated across diverse regions including the Middle East, Indian Ocean, Australia, South-East Asia, India, Europe, and the Americas, I bring a unique blend of strategic vision and operational excellence to the table.Industry Leadership: As a respected authority in the beverage world, I have garnered acclaim for my leadership prowess and innovative approach. I have had the honour of holding prestigious international judging positions, further solidifying my reputation as a discerning tastemaker and influential figure within the industry. My tenure in these roles reflects not only my expertise but also my commitment to excellence and advancement within the spirits community. I continue to drive innovation and set industry standards, shaping the future of the beverage landscape on a global scale.Entrepreneurial Acumen: With 17 years of entrepreneurial experience in Sales & Marketing, I've honed my skills across diverse territories, channels, and platforms. I specialise in crafting strategic campaigns to enhance brand visibility and drive consumer engagement, informed by a deep understanding of market trends and consumer behaviour. I excel in deploying innovative techniques to captivate target audiences, fostering lasting brand loyalty, and positioning products for sustained success in dynamic markets.Ontrade Experience: During my 12 years, I've gained invaluable insights into training, bar design, operations, and trade dynamics. This experience complements my marketing expertise, enabling me to effectively navigate challenges. Moreover, my trade experience has enhanced my ability to communicate and engage with the trade, foster deeper relationships, and laid a strong foundation for my subsequent 17-year career in marketing spirit brands.