Rebecca Wire Email & Phone Number

Fort Wayne, Indiana, United States

Anew (Fort Wayne) is the 1st expansion of the hospice corporation headquartered in Indianapolis. Responsibilities include:• Conducted market analysis to develop the strategic Go-to-Market plan • Built a new territory for a startup where close to a dozen established competitors exist.• Leveraged personal professional network and knowledge of the community to persuade referral sources to try Anew hospice services.• Won the trust of new referral resources to achieve repeat business with prompt coordination of details, problem solving and reliable execution. • Collaborated with the Director of Nursing & physicians to design an orientation program for new patients & their families, pitched other referral sources & gained buy-in for implementation • Developed & delivered educational workshops utilizing data to sway referral sources to use services earlier & longer. Coached how to seed early conversations of benefits of hospice to families.• Co-organized with healthcare partners to create health fairs to reach new referrals • Sourced & recruited new volunteers and doubled company goal, three weeks early.• Natural peacemaker, highly astute in navigating difficult conversations, delivering hard messages with compassion with families while consulting benefits of serviceKey Results: Built a new referral source pipeline, within a new territory that launched with 35% volume of the long-term goal within the first month.

Fort Wayne, Indiana, United States

ASC is a multi-service healthcare corporation, providing service to the 50+ population with a higher level of acuity in short term rehab, long term care, and dementia at a skilled nursing facility. Responsibilities included: • Conducted strategic market analysis & tailoring custom sales and marketing plans for the region• Assessed patient’s medical data, ensured accuracy while communicating with medical professionals, and families to convert patient leads into customer referrals and admit to ASC services.• Developed and maintained positive relationships with key referral sources, while educating and securing repeat business due to a presence as a reliable consistent resource for care.• Built new business by effectively managing time & utilizing a professional demeanor with compassionate and consistent follow up. • Conducted patient interviews & obtained demographical, financial and biographical information • Managed patient’s cases in an efficient, accurate and timely manner.• Ensured that legal documentation is accurate for each patient encounterKey Results: successfully achieved census and patient care objectives while overseeing trends and data.