Creative direction, copywriting, campaigns, design, art direction and strategic thinking for agencies such as Wieden+Kennedy, Design Bridge, Prophet, Interbrand, Landor and Anthem. I also work on private art commissions from institutions such as Barbican and LLDC.

Developing and launching EV brand Vida for Hero Motocorp in India, with the view of launching globally.

A senior role working alongside the ECD to develop a branding offering within a world class product design and innovation company. My projects incorporated design thinking, brand creation, packaging, identity and experiential. Seymourpowell build brands and develop new markets through product and service design, innovation, trends research, consumer insight and strategy.

An extremely varied role working on design, brand creation and innovation projects. I have worked closely with the strategy team on ideation and research projects, which has included travel to Lebanon, Israel and Europe to gather local market insights.

I have an entrepreneurial spirit and value opportunities to connect with innovators, designers, thinkers, technologists and socially concerned individuals. For this reason I was part of the founding team at TEDx London, working as a curator and producer for high profile events. The Millennium Goals was created around a keynote speech from Melinda Gates and hosted at The Science Museum. The Education Revolution was created around keynote speaker Sir Ken Robinson and hosted at the Roundhouse.

In an unusual role developing the brand profile of London’s premier white collar boxing gym. The Real Fight Club organise white collar boxing training and boxing events for London professionals, generally from the financial and media sectors. During my time there I produced 3 successful charity events, with the aim of subverting a traditional format so that a whole new audience could be reached.

A key role as a Creative Director at a creative agency specialising in brand strategy, content and integrated communication. My role there was to create, develop and execute brands, whilst also overseeing a creative team. I was instrumental in the brand creation and overall design and art direction of energy drink Relentless, Coca-Cola’s most successful UK launch to date. Everything from strategy, naming, design, film, content, digital, print and experiential was delivered around a strong universal idea.

Branding and packaging projects.

Branding and packaging projects.

Working on a variety of luxury brands such as Bacardi and Martini, overseeing a team of designers.

Branding and identity projects.

Working on a variety of FMCG and luxury brands. Extensive art direction for Global Lego packaging.

A broad range of projects, including print, packaging and exhibition design.