Rebecca A.

Rebecca A. Email and Phone Number

Global Franchise Strategy | Emerging Business @ Hasbro
Rebecca A.'s Location
United States, United States
Rebecca A.'s Contact Details
About Rebecca A.

Passionate about consumer engagement, brand and product experiences, and creating strategic partnerships. Motivated by challenges and driving impactful results with data-driven decisions. A self-directed marketing leader with a balance of analytical skills and creativity.

Rebecca A.'s Current Company Details
Hasbro

Hasbro

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Global Franchise Strategy | Emerging Business
Rebecca A. Work Experience Details
  • Hasbro
    Vice President, Franchise, Magic: The Gathering
    Hasbro Feb 2024 - Present
    Pawtucket, Ri, Us
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  • Hasbro
    Senior Director, Global Brand Strategy And Emerging Business, Magic: The Gathering
    Hasbro Mar 2023 - Feb 2024
    Pawtucket, Ri, Us
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  • Hasbro
    Director, Global Brand Strategy And Marketing, Magic: The Gathering
    Hasbro Jun 2020 - Mar 2023
    Pawtucket, Ri, Us
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  • Hasbro
    Senior Product Marketing Manager, Magic: The Gathering
    Hasbro Dec 2018 - Jun 2020
    Pawtucket, Ri, Us
    Global product strategy and marketing leader for Wizards of the Coast's Magic: The Gathering.
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  • Hasbro
    Manager, Global Brand Marketing, Magic: The Gathering
    Hasbro Jan 2017 - Dec 2018
    Pawtucket, Ri, Us
    Global product strategy and marketing leader for Wizards of the Coast's Magic: The Gathering.Products Launched Include: Starter Set, Masters 25, Challenger Decks, Signature Spellbook Jace, Battlebond, Commander Anthology Vol II., San Diego Comic-Con Timeless Legends set, Commander 2018, Spellslinger Starter Kit, Guilds of Ravnica Guild Kits, Gift Pack, Ultimate Masters.
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  • University Of Idaho
    Senior Director, Marketing
    University Of Idaho Dec 2015 - Jan 2017
    Moscow, Id, Us
    Overseeing marketing, brand management and creative development activities of the University of Idaho, with special emphasis on future students, parent, alumni and donor audiences.
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  • Hasbro
    Manager, Trade Marketing
    Hasbro Aug 2014 - Dec 2015
    Pawtucket, Ri, Us
    Managed global strategic planning and tactical direction of retail marketing for all Wizards of the Coast brands.
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  • Perrigo Company Plc
    Trade Marketing Manager, Animal Health
    Perrigo Company Plc Mar 2014 - Aug 2014
    Dublin, County Dublin, Ie
    Directed the national brand and store brand animal health care trade marketing strategies and initiatives at retail.
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  • Yahoo
    Senior Creative Strategist
    Yahoo Sep 2013 - Mar 2014
    Sunnyvale, Ca, Us
    Structured advertisers’ accounts to maximize their return on investment and pushed the limits of how the paid search medium could be used to achieve marketing success.
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  • Swanson Russell
    Account Manager
    Swanson Russell Oct 2012 - Sep 2013
    Lincoln, Nebraska, Us
    Responsible for building and fostering on-going client relationships, development and implementation of marketing communication plans, and project management.
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  • Ubisoft
    Shopper Marketing Manager
    Ubisoft Dec 2011 - Oct 2012
    Saint-Mandé, Île-De-France, Fr
    Steered the development, planning and implementation of shopper marketing initiatives with Target and Walmart for the Ubisoft portfolio.
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  • Ubisoft
    Associate Brand Manager
    Ubisoft Aug 2009 - Dec 2011
    Saint-Mandé, Île-De-France, Fr
    Created award-winning marketing strategy and assets resulting in a top-selling annualized videogame franchise, Assassin’s Creed, exceeding professional and business expectations.Titles Launched Include:• Assassin’s Creed 2, Assassin’s Creed Brotherhood, Assassin’s Creed Revelations, Assassin's Creed Limited Editions, I Am Alive, Kill Many Robots, The Adventures of Tintin The Videogame.
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  • Lucasarts
    Creative Services & Product Marketing
    Lucasarts Jan 2008 - Jul 2009
    San Francisco, Ca, Us
    Worked across both the LucasArts Creative Services and Product Marketing teams coordinating marketing efforts for Star Wars videogames.Titles Launched Include:• Star Wars The Force Unleashed and Star Wars The Clone Wars.
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  • Sony Pictures Imageworks
    Specialist, Marketing & Communications
    Sony Pictures Imageworks 2004 - 2008
    Vancouver, Bc, Ca
    Marketing & Communications Specialist; Senior Coordinator; Coordinator; Administrative Assistant Films Launched Include: • Spider-Man 2, Spider-Man 3, The Polar Express, Beowulf, Superman Returns, Big Fish, Monster House, The Aviator and The Chronicles of Narnia.
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Rebecca A. Skills

Integrated Marketing Digital Marketing Product Marketing Creative Direction Marketing Strategy Marketing Video Games Brand Management Advertising Online Advertising Strategy Public Relations Interactive Entertainment Digital Media Retail Marketing Multi Channel Marketing Social Games Cross Functional Team Leadership Management Casual Games Animation Computer Games Press Releases Strategic Partnerships Leadership Creative Strategy Social Media Marketing Communications Social Media Marketing Digital Strategy Competitive Analysis Branding Brand Development

Rebecca A. Education Details

  • Washington State University
    Washington State University
    Communications - Advertising

Frequently Asked Questions about Rebecca A.

What company does Rebecca A. work for?

Rebecca A. works for Hasbro

What is Rebecca A.'s role at the current company?

Rebecca A.'s current role is Global Franchise Strategy | Emerging Business.

What is Rebecca A.'s email address?

Rebecca A.'s email address is re****@****ail.com

What is Rebecca A.'s direct phone number?

Rebecca A.'s direct phone number is +120888*****

What schools did Rebecca A. attend?

Rebecca A. attended Washington State University.

What skills is Rebecca A. known for?

Rebecca A. has skills like Integrated Marketing, Digital Marketing, Product Marketing, Creative Direction, Marketing Strategy, Marketing, Video Games, Brand Management, Advertising, Online Advertising, Strategy, Public Relations.

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