I manage, curate, and optimize the digital presence of Leahy Consulting. This involves navigating the intricate landscape of online platforms, ensuring that each facet aligns with the company’s brand identity, industry standards, and the expectations of the target audience. I use a blend of creativity, technical expertise, and an understanding of the digital ecosystem to amplify the clients' voice through website management, social media optimization, and email marketing.

Sustainable Marketing specializes in Inbound Marketing and Consulting. We take a holistic approach to digital strategy and use marketing techniques that generate long-term business success. We help create compelling content that generates traffic and new leads.

I help with Online Marketing and Communications at WiSys, handling everything from email communications and social media to website updates and content creation.

I collaborate with clients to identify their business objectives, define target audiences, and outline marketing goals. I implement comprehensive digital marketing strategies, utilizing a combination of PPC, SEO, social media, email marketing, and content marketing.

At Algorithm, I spearheaded the development of a comprehensive marketing and communications strategy for the organization. My achievements encompassed:- Elevating website traffic and lead generation through the strategic optimization of landing pages, online advertising, blog posts, and the cultivation of an expanding social media footprint.- Broadening the email database via the execution of monthly newsletters, webinars, social media updates, and the implementation of automated workflows.- Establishing positive local PR by securing nominations for Best Places to Work and TechColumbus Innovation Awards.- Enhancing the company's social media presence across platforms such as Facebook, Twitter, LinkedIn, and YouTube.- Pioneering the setup and management of the company blog.- Orchestrating and overseeing an inbound marketing campaign utilizing HubSpot software.- Designing, optimizing, and promoting website pages, blog posts, and landing pages to augment search engine traffic.- Proficiently managing email marketing campaigns and maintaining customer/lead lists through platforms such as Constant Contact and HubSpot.- Crafting and disseminating diverse content, including blog posts, website copy, email newsletters, press releases, webinars, and social media updates.- Implementing a targeted direct mailer marketing campaign.

Build and implement social media strategies for clients nationwide. Write and optimize proposals, social media updates and blog posts. Work with the social media team, account managers and clients to develop goals and create timelines. Manage the social media team to ensure strategies are followed and tasks are executed properly. Develop Facebook pages and custom tabs to build a more personal and integrated social media presence for clients.

Build and maintain social networks and online communities for clients nationwide. Consult with clients on the best techniques for growing their business on the internet using social media outlets. Research the newest and most relevant social media tools for our company and clients. Manage the company website using Dreamweaver and HTML. Monitor the conversations happening around our clients and our company online.

Use Viral and Word of Mouth marketing techniques to create online "buzz" for clients. Promote clients’ products and services to online influencers, including bloggers and forum moderators. Setup and maintain clients’ blogs, RSS feeds, affiliate programs, and other social networking channels. Manage the company website using Dreamweaver and HTML. Monitor paid advertising on Google, MSN and Yahoo!

Managed online content for two college newspaper websites. Researched events for the online calendar using online resources. Published weekly newspapers online using Adobe Photoshop, InDesign, & Dreamweaver. Communicated with Sales staff to set up advertisers’ online personal business page

Created new business through outbound calling and referrals. Scheduled new member appointments, collected membership fees, and updated member information in the database. Trained new members, helped them establish a personal fitness program, and monitored their progress through monthly assessments. Maintained a friendly and personable demeanor to keep the members motivated.

Assisted in database management, uploaded images to the database, provided a detailed description, and inserted the verse and font color options for each greeting card. Corresponded with suppliers about available product and sample card mailings. Maintained communication with the art department and the office manager about necessary changes to the database.

Helped plan a fall tour for The Azoic and NamNamBulu (electronic industrial dance bands). Researched venues, promoters, and disc jockeys available along the desired route. Used internet sites and old e-mails correspondences to gather contact information and then organized all this information in an excel file that included names, addresses, phone numbers, and websites. Developed a letter to send to promoters and disc jockeys to introduce or remind them of the bands and then invited them to be involved in the tours.

Work with local and national costume designers to create and alter costumes for the Kenyon College drama and dance department productions.

Office assistant and general slave for Star Trak Records in New York City. Helped with forum moderation, mailings, demo followups.

Assisted in office business including answering phones, contacting talent from video shoots and dealing with general record label business at Wyclef Jean's record label in New York City.

Explored artist management and improved my research skills. Researched venues that support independent musicians in sources such as the Indie Bible. Used the internet to find contact information in order to schedule performances. Communicated with entertainment writers from local newspapers and developed relationships with music promoters to work on promoting the artist's tour.

Assisted in the preparation, setup, delivery and cleanup of daily events at Cheers Chalet. Events included weddings, luncheons, town events, festivals and business meetings. Also met the love of my life (although I would not realize this until years later)!