Rebecca Baker, Phd Email & Phone Number

Mckinney, Tx, Us

Montvale, New Jersey, Us

Dallas, Us

Worked closely with organizations to transform and optimize UX involvement and contribution throughout the product lifecycle. Used data-driven, individualistic approach to improve design maturity and address unique enterprise-level challenges for UX

Manchester, Nh, Us

- Reported directly to the Chief Product Officer and later the Provost. Held responsibility for the user experience and research for all products in the Office of Product and Program Innovation (OPPI) portfolio, both at a strategic and tactical level, as well as all information products (technical documentation), learning experiences, software development, and product management. - Built and managed five top-talent teams of 70+ professionals (designers, writers, researchers, UI developers, operations professionals, product managers, and learning experience engineers). Established the direction, mission, and processes for each organization on my team in collaboration with the team leaders, as well as goals and success criteria. - Built an in-team culture of "freedom to fail", celebration, and mutual respect.- Established a narrative-based approach to user problem definitions and software delivery, providing training and proof of concept for the organization.- Drove collaboration with other groups throughout the university to ensure consistent understanding of our direction, promote transparency, and share work and innovations.- Worked directly with the Provost and peers to establish vision, KPIs, strategy, goals, and roadmaps for a greenfield product offering in the educational space that leverages AI to create personalized learning experiences for students and personalized support experiences for staff.

Folsom, Ca, Us

- Reported directly to the Chief Product Officer. Held responsibility for the user experience for all products in the PowerSchool portfolio, both at a strategic and tactical level, as well as all information products (technical documentation).- Managed a top-talent team of UX professionals (designers, researchers, and writers) comprised of 2 directors, 3 managers and 28 individual contributors, with responsibility for direction of an additional 8 writers and designers and 1 manager, VPAT expert, in India. (doubling the size of the team during my time there)- Instituted a persona-centric design approach, including creating research-based personas and journey maps that were used to inform roadmap priorities and directions and developing a persona roadmap in Aha!- Moved writing and design deliverables to a proactive, rather than reactive, cadence, having the team work closely with product management during the business case definition phase to tease out design and information needs and provide early outlines to help inform decisions.- Drove the adoption of accessibility practices within the company, including the creation of VPATs for all products, authoring the company’s accessibility vision statement in collaboration with development and legal, and detailing accessibility practices for the SDLC. (Designing and Building Software for Accessibility, 2019- Moved writing and design teams to use an agile approach to work, including story pointing and sprinting, providing significantly increased visibility for upper management into impact.- Built out a dedicated research group, providing company-wide direction and training, implementing new processes.- Moved the writing team from a traditional technical documentation approach to a UX writer approach, enabling a proactive partnership with development and design.- Built out UX Research discipline, providing company-wide direction and training, hiring and training of a dedicated group, implementing processes.

Plano, Tx, Us

• Reported directly to the Chief Product Officer. Acted as liaison to all verticals to manage user experience for all products.• Directly managed a top-talent team of 10 direct reports, including interaction designers and researchers with responsibility for the direction and work of an additional 8 designers in China. • Instituted story-based design approach, including character development and promise story creation, to provide context for teams when planning and developing features.(Baker, 2014)• Conceived and spear-headed the adoption of a data-first approach to feature selection and creation for the design group and the company. (Baker, 2015)• Founded, organized and drove the bi-annual Active UX Design conference (2014), a week long internal conference focused on best practices and industry trends. Evolved to include all of Vista, attended by 120+ designers, product managers, and engineers from over 25 Vista companies (2017-2018). • Co-authored and drove adoption of design-infused agile process that includes collaborative problem definition and solution as well as phase by phase activities and outputs for the entire product and development team. Authored Vista best practice detailing this approach.• Provided feedback to UX directors from sister companies on how to infuse UX into their process and drove regular networking opportunities to provide support.• Defined methodology for discovery and rigorous definition of problems to increase relevance of solutions and improve efficiency. • Worked directly with high-profile customers to collaborate on solutions and educate them on design thinking, problem definition, and solution development processes.

San Jose, California, Us

• Led team in the creation of a mobile design language.• Researched enterprise usability measures and worked to get them adopted company-wide.• Reported directly to the SVP of Product Management. Acted as liaison to business units, contractors, and internal organizations to broker enterprise-wide approach to user experience.• Drove and promoted education initiatives targeted at creating a "design think" approach throughout CA.• Directly managed a top-talent team of 9 direct reports, including visual designers, interaction designers, researchers, and software engineers.• Co-founded the UX Design SIG at CA, with a kickoff interest of more than 300 attendees.• Counseled business lines on how to grow their UX teams and provided recommendations on funding requests and talent distribution.

San Jose, California, Us

• Researched and applied methods of remote mobile testing. (Baker, Sun, & Hendrich, 2011)• Reported directly to the SVP of Product Design. Acted as liaison to business units, contractors, and internal organizations to broker product design engagement.• Collaborated with SVP of Product Design on the strategy for scalable design and user experience research in an Agile setting.• Provided key contributions to restructuring how design is engaged at CA, the level and quality of expected deliverables, financing and touchpoints within the organization, process definitions, etc.• Developed system for measuring the usability that will be used to evaluate quarterly improvements and tie into product funding.• Conceived and drove through concept phase a new interface paradigm using data mining technology to create custom interfaces by gradually adjusting displays based on usage patterns over time. (Patent proposal submitted)• Created training courses on design topics (understanding users, heuristic evaluations) and delivered them to development groups.• Directly managed up to 11 reports in Texas, NY, NJ, and India. • Simultaneously managed three design projects – Chorus, APM, and Executive Dashboard – while also working as an individual contributor. • Managed project management (allocation, time reporting, etc.) for Product Design group.• Maintained and updated the remote testing environment for all of CA Technologies.• Managed resolution of group funding with overall company funding, working with controllers to resolve issues, hire contractors, and allocate funding resources.• Designed and drove our presence at our annual conference, CAWorld (2011 and 2013). While on site, managed user research experiences and processed data collected from tests, surveys and round table interviews.• Moderated usability research panel at HCI International.• Mentored new employees from other management teams to improve research and design skills. Ran the User Research SIG at CA.

San Jose, California, Us

• Pioneered unique remote usability testing setup used for all usability tests run at CA. (Matson, Kiris, & Vasnaik, 2007) Created internal documentation and training on new methodologies/tools.• Consulted with executive technical publications team on certification of information engineers and overall content strategy.• Designed workflows and screens for numerous CA products, including SiteMinder, Chorus, Federation Manager, eHealth, Spectrum Automation Manager, and Clarity,• Designed and carried out usability tests and design reviews on security, enterprise management, and consumer products. Contacted, scheduled, and tested internal and external testers, compiled data into reports, and provided design recommendations based on the results. • Researched, developed, and maintained role library and common glossary for use by development and product management.• Researched, developed, negotiated, and delivered writing and presentation standards for all online help and documentation created by CA. Standards included tool requirements, structured writing guidelines, support and licensing standards, usage and style guidelines, and information architecture design specifications. • Maintained and updated the remote testing environment for all of CA.

San Jose, California, Us

• Created 5 year plan for VP of Technical Publications to improve quality of information products for over $4 billion of products and increase on-job satisfaction of 130 writers that was adopted and executed successfully.• Managed the Unicenter NSM project that involved over 13 writers distributed internationally. Coordinated training, writing, design, quality assurance, and delivery of documentation. • Directly managed six writers in disparate locations. • Scheduled projects, managed deadlines and output, provided growth opportunities, mediated development/writer interactions when necessary, and handled internal paperwork. • Reviewed and edited writer output for adherence to standards. • Provided bi-annual reviews and set goals for writers based on growth needs and interests.

San Jose, California, Us

• Tested customer use of online document formats (PDF and HLP) to optimize the usability of company documentation. (Sukach, 2002) • Reported on case study of writers' challenges in learning new presentation techniques.(Matson, 2001) • Conducted online surveys and customer interviews and, based on examination of the results, developed proposals for new information design approaches. • Researched, designed, created, and delivered class outlining information encapsulation techniques. Traveled extensively to deliver class lectures. Course name: Writing Successfully@CA. • Wrote and delivered external workshops on writing for information encapsulation at conferences (Sukach and Kennedy, 2003 & 2005)• Trained coworkers on Word, OLE, Windows NT, Corel, Help Workshop, and computing concepts. • Provided support for Word, Windows, Corel, Help Workshop, Dreamweaver, and general hardware issues. • Researched, designed, solicited submissions, edited, and created monthly newsletter posted on company website for technical writing staff. • Researched, designed, and created documentation (PDF, HLP, and HTML) for data mining, agent technology, MVS backup, service management, and enterprise management products. • Examined and tested configuration file code to create command reference documentation. • Developed patent-pending techniques for writing re-usable content within a content management system to improve comprehension and reduce translation costs. (United States 20060107202)• Developed method for single sourcing RTF and DOC files using OLE linking. Created documentation for OLE method. (Sukach, 1999)• Developed, compiled, and distributed a Visual Basic utility that uses Word macros to update and print multiple documents. Created macros to convert Legent documentation styles to CA documentation styles.

Researched, designed, and created documentation (PDF and HLP) for an enterprise management product, ESM.

Houston, Tx, Us

Operated and maintained a high vacuum chamber utilizing an electron beam, Kauffman ion source, electron cyclotron resonance (ECR) assembly, cryopump, turbomolecular pump, and quartz crystal monitors (QCM) for the growth of atomic layer epitaxy films. Operated the Scanning Electron Microscope (SEM) and related tools for the entire center.Assisted in research of the use of cathodoluminescence microscopy for detection of insulating compoundsDesigned and executed experiments to grow cubic BN on Si substrates. (Lu, Bousetta, Sukach, Bensaoula, Eipers-Smith, Waters, and Schultz,1994)Worked with the Wake Shield Facility project, refining methods of growing thin GaAs films on Si substrates in the vacuum of space (ST-60, ST-69, and ST-80).

Phd, Information Science

B.S., Physics