Rebecca Balagia Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

With experience in both corporate & start-up environments, I have proven success implementing effective marketing strategies, managing complex client relationships & developing engaging social content across categories. My comprehensive skill set helps clients achieve specific marketing objectives through a variety of services, such as:- Copywriting- Digital Marketing Consulting- Creative Strategy- Social Media Management

New York, New York

- Responsible for all digital and traditional communications, i.e. email marketing, social media management, blog posts, print collateral. - Created innovative & on-brand content to generate leads & brand awareness, while engaging the existing community through social listening tools & paid media campaigns. - Piloted the Power 15 program, a group of NYC-based influencers who raised almost $70,000 & recruited 200+ new Race for the Cure participants.

Greater New York City Area

- Recruited & managed relationships with influencers & content creators to authentically integrate brand messaging into social content & eCommerce campaigns. - Identified strategic upsell opportunities to secure account renewals & maintain growth for clients such as Huggies, Kleenex, Serta, Sonicare, & LG.- Supported VP, Client Strategy by identifying internal & external process improvements.

Greater New York City Area

- Collaborated with agencies & vendor partners to ensure influencer content supports brands’ holistic marketing strategy. - Drove conversion at point of purchase by syndicating video assets to priority retailers, including Amazon, Walmart & Target.

Greater New York City Area

- Responsible for content generation process: from creator recruitment to kit fulfillment to program instructions to content submissions to the delivery of assets to client.- Organized client-facing VCMS (video content management system) to effectively manage assets for client implementation.

Greater New York City Area

- Served as a conduit between client and creative team by developing creative brief & overseeing ad production. - Optimized ad performance on premium publisher sites based on analytical tracking of client-specific KPIs & data points i.e. click though rate, unique visitors, traffic sources, bounce rate, time on site. - Conducted & distributed industry research via webinars & syndicated articles.

Greater New York City Area

- Effectively communicated patented technology to prospects & new business.- Monitored creative campaigns pre & post launch date.- Executed performance optimizations based on analytical tracking.

Greater New York City Area

- Supported AE in managing budgets, schedules & job details for Procter & Gamble Clairol- Coordinated agency departments & external partner agencies- Developed internal/external meeting reports, POVs & estimates

Greater Los Angeles Area

Greater Los Angeles Area

Syracuse, New York Area

Ba, Advertising / Psychology / English

Activities and Societies: National Society of Collegiate Scholars, SU Abroad - Madrid Spring 2011, The Newhouse - Student-Run Advertising.

Education record