I'm performing discovery, research, and strategy for optimizing existing e-commerce products and building new ones on the foundation of solving significant customer problems with AI & Natural Language Processing algorithms and technologies. We're transforming consumers’ opinions from a black hole of information to a smart customer experience.

I am Lead/SR UX Designer for a variety of efforts for Universal Studios Theme Parks and Resorts, including:1. Redesign of the theme parks' mobile app for a code rewrite2. Designing components for a new Global Design System - notably, the new Interactive Park Map.3. Automated Wait Times software for the Universal Rides and Attractions team on desktop and mobile.

Led UX and Product Design for multiple key initiatives for Lowes - including next-generation retail Omniverse Products like Visualizers, Masthead, Search, Product and Search Listing Pages, Recommendations, and others.Ensured consistency and visibility across horizontal teams on design patterns, microcopy, content, and research findings. Aligned business and Product leadership partners on high-stakes projects by offering visibility to our UX processes early, often, and consistently. By overhauling our communication & collaboration processes, I improved UX maturity inside the organization.My projects have driven $100's of MM in yearly revenue for Lowes.com.

I worked with students 1:1 through the BootCamp coursework. To help them succeed, I:1. Encouraged my students to question the process. If something doesn't feel right or isn't working, I taught them to trust their intuition. Speak up. Ask. 2. We worked heavily on critical thinking. I helped students reframe their approach to design by encouraging them to talk about why they made design decisions. 2. I provided real-world stories and examples of UX tools they were learning and context where they might be used in a real-world scenario and while working with a cross-functional team.3. I provided external resources and links for supplemental learning on different course subjects as needed. I also helped them learn to test their designs without any help or budget.4. I helped students learn how to write a portfolio that would stand out among other junior design portfolios by helping them find paid freelance work and connecting them to legitimate volunteer organizations.5. Whenever I could, I brought students on my freelance projects to work with me and learn to be comfortable presenting their work to stakeholders. 6. I coached students through resume building and interview skills and follow-up communication.IMPACT: Almost 100% of my students found jobs within the first few months of their search. Some of them work at Amazon, Lemonade, Medallia, and others.

I worked with students 1:1 through the BootCamp coursework. To help them succeed, I:1. Encouraged my students to question the process. If something doesn't feel right or isn't working, I taught them to trust their intuition. Speak up. Ask. 2. We worked heavily on critical thinking. I helped students reframe their approach to design by encouraging them to talk about why they made design decisions. 2. I provided real-world stories and examples of UX tools they were learning and context where they might be used in a real-world scenario and while working with a cross-functional team.3. I provided external resources and links for supplemental learning on different course subjects as needed. I also helped them learn to test their designs without any help or budget.4. I helped students learn how to write a portfolio that would stand out among other junior design portfolios by helping them find paid freelance work and connecting them to legitimate volunteer organizations.5. Whenever I could, I brought students on my freelance projects to work with me and learn to be comfortable presenting their work to stakeholders. 6. I coached students through resume building and interview skills and follow-up communication.IMPACT: Almost 100% of my students found jobs within the first few months of their search. Some of them work at Amazon, Lemonade, Medallia, and others.

As I learned to transition from customer-centric commerce and e-commerce to digital product design, I started freelancing for a variety of small businesses, startups, and companies small and large.I got a breadth of experience - everything from market research and presentation design for Startups looking for funding to personal branding to wholesale e-commerce sites to app and web app design and everything in between.Most importantly, I learned what I'm good at, what I want to do, and how to build processes around accomplishing meaningful work for people and companies of all sizes, stages, budgets, and other needs. My freelance and agency work taught me that UX means something different for every project. I learned what tools I already had in my toolkit - writing, research, CX design, keen emotional intelligence, and empathy.

Designed dashboard for Timekeeper persona on the MyTrack platform, which is used by oil and gas companies. The project was initially a duplicate from another personas workspace, but after further discovery, I led the push for the development of a custom solution.

I Led a 3-person remote team through the strategy and design of Caresight's Carepoint Product - specifically the dashboard and setup process.

- PRODUCT & BUSINESS STRATEGY | Designed 56 SKU’S for retail stores & e-commerce- REMOTE TEAM MANAGEMENT | Guided a 10 person cross-disciplinary remote team covering 8 time-zones- Oversaw product molding, manufacturing, & quality testing- Head visual brand development and copywriting for packaging design, marketing materials, & responsive wholesale Shopify store- Wrote proposals for & led communication with corporate buyers & distributors for names like Sam’s Club, Home Goods, & Zulily

- Researched foreign market to assess location & products for an extension of three new international stores.- Designed the stores’ customer experience based on research collected, Including visuals, flows, hours, & store policies- Updated store logo, branding, & wrote ads to reflect new market- BUSINESS & EMPLOYEE MANAGEMENT | Inherited a database of 70 wholesale vendors from U.S. stores. Built powerful customer relationships by negotiating more favorable terms & saved up to 40% on export SKUs to accomadate customs fees.

👩🏻‍💼Acted as “personal shopper” fo a database of 8,500 customers👩🏻‍💼Maintained constant and close relationship with customers👩🏻‍💼Translated customer needs and habits into optimal visual presentation of merchandise in a 4,000 square foot store👩🏻‍💼Dramatically increased sales while working on floor. Routinely turned a $40 customer to a $1000 customer👩🏻‍💼Highest ranking in sales out of 40 employees over the course of 8 years