Rebecca Mcaulay Email & Phone Number

Altrincham, Gb

Senior Marketing Manager leading on an exciting new grassroots coaching movement funding by Sport England and The National Lottery, which will deliver life-changing experiences for young people accessing sport and physical activity coaching, including:• Campaign strategy, planning and driving outstanding execution, as well as supporting the creation of toolkits/resources• Stakeholder and partner collaboration, advocacy and management.• Ongoing campaign review and evaluation

Daresbury

Responsible for marketing activity across the company’s automation & software offerings. Key emphasis on generating content that supports the business’ sales function through the generation of inbound leads.

Manchester

Providing strategic marketing & communications support to local charities to assist in raising awareness & encourage funding opportunities.

Manchester, United Kingdom

So pleased to be supporting this amazing survivor-led charity supporting males directly affected by testicular cancer. Find out more here: http://baggytrousersuk.org/

Bolton, United Kingdom

Manage & oversee all communications required ahead of opening of each new Youth Zone, whilst developing & implementing an integrated communications strategy to grow OnSide’s profile from a regional to a national charity.Delivering results driven communications strategies & supporting campaigns:● Developed & implemented OnSide’s marketing & communications strategy to support the delivery of the organisational objective of 20 operational Youth Zones by 2020● Delivered a two year communications campaign to successfully launch Wolverhampton Youth Zone - first operational facility outside of the North WestTeam Leadership:● Recruited & developed a small communications team & provided career opportunities to support initiatives, which have increased the charity’s profile on a national level● Established a network of communications managers & facilitated the provision of clear & consistent standards and information to ensure best practice application● Provided strategic guidance on communications and marketing issues to Board level in order to influence the direction of the organisationBrand management:● Developed & implemented a plan to grow the OnSide brand nationally & ensure its consistent application across the Youth Zone network● Created individual Youth Zone brand identities that are synonymous with the local / regional area, but also align with the OnSide ‘umbrella’ brand and vision, to ensure the core aims and values are maintained across the of the networkDeveloping effective stakeholder communications partnerships:● Developed working relationships with local authorities, key business leaders and other strategic partners to support the launch of a Youth Zone project & its sustainable future● Delivered a public affairs strategy to engage Local & Central Government key decision makers and influencers about the OnSide model, to grow the charity’s profile and accelerate the number of Youth Zones established

Toronto, Canada Area

Responsible for the development & execution of Sheridan Nurseries’ 100th Anniversary marketing strategy, with the aims of; raising awareness for this significant business milestone, increasing sales & encouraging guest engagement with Sheridan’s brand.● Brand Marketing: Project managed the implementation of Sheridan’s 100th anniversary microsite to support the year-long campaign to raise awareness of the event and drive traffic to the Company’s main website● Project Management: Managed the coordination of Sheridan’s 100th Anniversary exhibition atCanada Blooms, a national trade show, which included the development of an award-winninghistoric replica garden● Media Relations: ​Delivered a promotional strategy for the launch of Sheridan’s 100thanniversary publication including; management of the external publishing agency for the media launch, organisation of a media event, development of PR opportunities

Developed and delivered a world class digital communications platform that ensures OnSide’s six Youth Zones (£5 million youth facilities) can effectively communicate with target audiences, in an accessible and affordable way from day one. In charge of the marketing and communications function across the Youth Zone network and within OnSide, reporting directly to Chief Executive and Board level.● Digital Communications: Developed & implemented a £40k digital platform that included the development of six websites, email marketing & social media strategies, evaluation & analytical techniques, & cloud-based technology, reaching a target audience of 50,000 people per week● Strategy Development: Created & implemented both on & offline bespoke communication strategies across the Youth Zone network to raise awareness with target audiences, to help raise £1million in revenue funding for each Youth Zone● Brand Development: Led on the brand identity development for two Youth Zones, including; consultation workshops with stakeholders, appointment of a design agency & the production of marketing materials for all stakeholder groups

Delivered integrated marketing campaigns that protected & promoted the reputation of the council & Oldham as a destination. Responsible for all the council’s digital marketing activity, ensuring that it delivered a communications model that listened, participated & transformed the way the organisation interacted with its residents & stakeholders.● Integrated Marketing: ​Production & implementation of integrated marketing strategies to promote council services to an audience of over 200,000 residents● Digital Marketing: Creation & implementation of Oldham Council’s digital marketing framework, including social media strategy to actively engage with residents & partners in the borough● Project Management: Manage the production of on-brand marketing materials, budget allocation, evaluation of activity to ensure value for money & internal design commissioning

Manchester, United Kingdom

Account managed results driven PR campaigns for a range of clients. Assisted in the provision ofstrategic advice and guidance on a wide selection of communications issues including brand andreputation management.

Manchester, United Kingdom

Specialised in account management, media relations, print ready copy writing and client relationshipdevelopment for leading UK law firms.

2:1, Journalism And English

Education record