Rebecca Barr

Rebecca Barr Email and Phone Number

CEO and Principal Consultant @ RLB Consulting
Chicago, IL, US
Rebecca Barr's Location
Chicago, Illinois, United States, United States
Rebecca Barr's Contact Details
About Rebecca Barr

I love helping clients achieve results. And grow. Big.I have grown-up in the converging landscape of TV and digital and help my clients achieve better business outcomes through strategic planning, smart execution, stringent measurement and nimble management.I’m passionate about problem-solving, building relationships, getting the right messages to the right people at the right time, measuring everything and growth. Most of my career has been on the agency side and I have worked with clients from slicer/dicers and small start-ups to established e-commerce players and giant brands like GoDaddy, Brinks Home Security, Sears, Lands’ End and The Home Depot. You can always learn how a new vertical works, but marketing and measurement must be in your DNA.

Rebecca Barr's Current Company Details
RLB Consulting

Rlb Consulting

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CEO and Principal Consultant
Chicago, IL, US
Website:
rlbconsulting.com
Employees:
1
Rebecca Barr Work Experience Details
  • Rlb Consulting
    Ceo And Principal Consultant
    Rlb Consulting
    Chicago, Il, Us
    View
  • Elastic Sunshine
    Founder & Ceo
    Elastic Sunshine Jan 2024 - Present
    Coaching, community, and resources for mid-career professional women with a late ADHD diagnosis.
    View
  • Rlb Consulting
    Principal
    Rlb Consulting Nov 2022 - Present
    Helping brands get the most from their performance marketing investment.Helping small and medium-sized independent ad agencies connect to the resources they need to compete in a converged world.Specialties include:- Performance & Brand media strategy- Agency Search Consulting- Client management- Agency management- Navigating attribution- Helping international brands navigate US & Canadian media markets.- Networking & Relationship Management- Media Operations
    View
  • Gainshare Performance Marketing
    Partner, Evp Media Strategy & Investment, North America
    Gainshare Performance Marketing Aug 2021 - Nov 2022
    Chicago, Illinois, Us
    View
  • Gainshare Performance Marketing
    Partner & Executive Vice President
    Gainshare Performance Marketing Mar 2017 - Nov 2022
    Chicago, Illinois, Us
    Founded over 35 years ago as Northern Lights Direct, GainShare Performance Marketing has been at the leading edge of response-driven creative and media. With a deep background in video, GainShare combines response-driven creative with analytics and technology. GainShare specializes in orchestrating across the entire customer journey, regardless of whether we manage every channel or not. The goal is a single-minded passion to drive revenue for clients.
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  • Northern Lights Direct Response
    Vice President U.S. Media & Partner
    Northern Lights Direct Response Aug 2016 - Feb 2017
    View
  • Northern Lights Direct Response
    Vice President, U.S. Media
    Northern Lights Direct Response May 2011 - Jul 2016
    View
  • Northern Lights Direct Response
    Sr. Media Director, U.S.
    Northern Lights Direct Response Apr 2007 - May 2011
    View
  • Target + Response
    Marketing Consultant
    Target + Response Mar 2007 - Mar 2007
    Carol Stream, Illinois, Us
    View
  • The Professional Education Institute, Inc.
    Director, Media Strategy & Development
    The Professional Education Institute, Inc. Mar 2005 - Mar 2007
    Burr Ridge, Il, Us
    View
  • The Professional Education Institute, Inc.
    Sr. Media Manager
    The Professional Education Institute, Inc. Jan 2003 - Mar 2005
    Burr Ridge, Il, Us
    View
  • Omd Worldwide
    Sr. Strategist
    Omd Worldwide Apr 2002 - Jan 2003
    New York, Ny, Us
    View
  • Ddb Chicago
    Sr. Strategist
    Ddb Chicago Nov 2000 - Mar 2002
    New York, Ny, Us
    View
  • A. Eicoff & Company
    Sr. Media Buyer
    A. Eicoff & Company Jul 1994 - Nov 2000
    Chicago, Illinois, Us
    View

Rebecca Barr Skills

Media Planning Media Buying Media Strategy Direct Marketing Direct Response Integrated Marketing Advertising Television Interactive Marketing Management Strategy Analytics Market Research Operations Management Competitive Intelligence

Rebecca Barr Education Details

  • Southern Illinois University, Carbondale
    Southern Illinois University, Carbondale
    Economics
  • Northwestern University
    Northwestern University
    Omnichannel Marketing

Frequently Asked Questions about Rebecca Barr

What company does Rebecca Barr work for?

Rebecca Barr works for Rlb Consulting

What is Rebecca Barr's role at the current company?

Rebecca Barr's current role is CEO and Principal Consultant.

What is Rebecca Barr's email address?

Rebecca Barr's email address is rb****@****ect.com

What is Rebecca Barr's direct phone number?

Rebecca Barr's direct phone number is +177335*****

What schools did Rebecca Barr attend?

Rebecca Barr attended Southern Illinois University, Carbondale, Northwestern University.

What are some of Rebecca Barr's interests?

Rebecca Barr has interest in Kids, Cooking, Medicine, Exercise, Outdoors, Collecting Antiques, Electronics, Home Improvement, Reading, Fitness.

What skills is Rebecca Barr known for?

Rebecca Barr has skills like Media Planning, Media Buying, Media Strategy, Direct Marketing, Direct Response, Integrated Marketing, Advertising, Television, Interactive Marketing, Management, Strategy, Analytics.

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