Hey, there, and thanks for visiting my profile!My name is Rebecca, and I am the founder, CEO, and CTO of usetik, a startup focused on developing solutions for brands and customers (B2B2C) while promoting a circular economy.How did I get here you ask? Well after serving in the Intelligence Branch of the IDF (8200) I got my degree in computer engineering at the Technion - Israel Institute of Technology, and have been working as a software developer and for multiple startups ever since. Then one day, when I was organizing my makeup collection back in November 2020, it struck me as strange that there wasn’t a good tool out there for me to keep track of all the products that I had without using excel or pulling them all out.So from that point on, I set a goal for myself to create such a tool, one that could help me keep track of my products and their usage while also keeping me informed about my usage patterns. The tool I came up with was Highlit, which uses social media principles to enhance and encourage better inventory tracking practices.So here we are now. I love talking about the challenges and thrills of the #startuplife, advanced and new ways to interact with technology, and finding fun ways to use my collection to create exciting and new looks.So reach out, let's have a chat, and let's find a way to turn tiring and ordinary into inspiring and extraordinary!Some fun facts about yours truly:- I am lifelong friends with my co-founder Alex- At my core, I am a coder, and back-end is the way to my heart- When I set my sights on something new, I don’t stop until I have mastered it, and I will always rise to the challenge- I love makeup, and have a professional diploma from the Natasha Denona Makeup Academy- I speak Russian with a Georgian (the country not the state!) accent, but I will always take a cup of tea over a glass of wine
Rebecca Bar Sef Education Details
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Technion - Israel Institute Of TechnologyComputer Engineering
Frequently Asked Questions about Rebecca Bar Sef
What company does Rebecca Bar Sef work for?
Rebecca Bar Sef works for Usetik
What is Rebecca Bar Sef's role at the current company?
Rebecca Bar Sef's current role is Chief Executive Officer at USEtik.
What schools did Rebecca Bar Sef attend?
Rebecca Bar Sef attended Technion - Israel Institute Of Technology.
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