Oversee all firm branding, internal communications, and digital content and strategies; develop firm messaging and broader communications strategies in partnership with a co-head; serve on the firm's Senior Leadership team.

In this role, I managed the Point72 brands, content, and digital properties. Included developing brand identities for new Point72 businesses, designing the firm’s digital and social media strategy, and pioneering the use of integrated media to support Point72’s recruiting efforts.

As one of three Senior Account Directors at Beeby Clark + Meyler, I operated as the lead strategist and client contact responsible for the planning, execution, and success of digital campaigns – which included video content, influencers and partnerships, social media promotion, websites, online games, email marketing, and more – for the agency’s largest accounts. Clients included: Hawaiian Tropic, Schick Hydro, the Steven and Alexandra Cohen Foundation, and Point72.

Primary client contact and lead strategist for Playtex Baby (an Energizer Personal Care brand). Accountable for successful planning and execution of social media management and micro-promotions, social listening and measurement, email marketing, platform development, content development, coupon strategy, ratings and reviews platform, and overarching digital strategy.

As a part of a two-person New Business team at one of the world's leading creative digital agencies, I met with potential clients to understand their challenges, and then worked with teams internally to develop creative, effective solutions. I was responsible for the delivery of pitches and proposals to clients and worked closely with management to assess the business value and strategy behind each opportunity. My work led to successful engagements with Crayola, HP, Chobani, Aol, and others.