Rebecca B. Email & Phone Number

London, Gb

London, England, United Kingdom

London, United Kingdom

Set up a new specialist innovation team within fundraising, working to develop new strategy, build a new team, and embed innovation practises throughout the division.I introduced a new innovation framework to introduce structure and clear prioritisation to the team's innovation pipeline, ensuring that all projects contributed to wider department and business goals.This framework was then put into practise after working to identify priority innovation platforms to focus on - again, focusing on both quick wins and long term projects that fed into business objectives.A large part of this role was building the team to deliver - recruiting new talent, upskilling existing team members, and working hard to build a culture that would foster creativity and agility.

London, United Kingdom

Managed new product development projects to widen our acquisition programme, using thorough market insight and analysis to drive concurrent design processes in collaboration with users. Worked with partners to develop minimum viable products at minimal budget and brought new products to market with a long-term plan of continuous analysis and refinement. Was responsible for the development of a Sustainable Income Strategy using competitor and market analysis to redefine how we view sustainable income and identify opportunities for innovation to shore up our long-term growth. Managed a nationwide insert campaign in collaboration with strategic partners, coordinating 17 UK water companies to include up to 20 million inserts in annual water bills. Managed the response handling of WaterAid’s extensive DRTV programme, coordinating multiple suppliers to ensure effective conversion of potential supporters. Have worked to transform our supporter experience through script and call approach testing and retendering for new suppliers - ensuring consistent results as well as a tone of voice reflective of our organisation’s values.

London, United Kingdom

Managed the delivery of press and third party inserts, coordinating multiple suppliers to maintain exisitng and source new media volume; identify opportunities for creative testing and development; and ensure an efficient, innovative and cost-effective print process.Assisted in the delivery of our DRTV programme, working alongside external partners to implement an ambitious and progressive TV strategy. I worked closely with producers to continuously update and expand a suite of adverts and media partners to develop targeted media plans. I have seen through advert development from my own in-country content collection to final distribution. Project managed ad hoc campaigns across numerous channels such as social, out-of-home, word of mouth, press advertising, and telemarketing.

London, United Kingdom

Was responsible for the day-to-day management of both warm and cold direct marketing appeals, as well as developing monthly updates for the organisation’s regular giving product. Project managed the 2016 spring appeal, mailed to over 14,000 warm supporters. Coordinated all stages of the appeal’s development, which included content collection on a trip to Ethiopia, coordinating the creative process with an external agency, data selection, and the print/production process. Alongside my regular workload, I developed a supporter welcome journey strategy for the organisation. This proposed a renewed and more comprehensive welcome plan for supporters with the aim of increasing retention. This project required extensive internal and competitor research and analysis, resulting in a number of recommendations for the implementation of an effective online and offline supporter journey.

Oxford, United Kingdom

Working across the business development and marketing teams, this role was a fantastic introduction to the implementation of integrated communications and the marketing mix. I sourced new opportunities for both business expansion and publicity.- Completed numerous market research reports, including competitor analysis in preparation for a redesign of the organisation's website. - Conducted regular analysis of the social media activity of the organisation, making a case for increased utilisation of online channels.- Analysed the organisation's internal and external communications, making recommendations for integrated communications and effective marketing planning techniques such as SOSTAC.- Identified business opportunities and composed a proposal for business expansion in dementia services for people with learning disabilities.

Oxford, United Kingdom

I was selected for a highly competitive, Institute of Leadership and Management accredited graduate scheme designed to develop future leaders in the non-profit sector. Alongside a year-long placement, the scheme focuses on learning and development through regular self-assessment, learning sessions and mentoring.- Completed three research projects, focusing on marketing and business development themes in the context of both my placement organisation and the wider non-profit sector.- Attended bi-weekly learning and development sessions, providing an introduction to numerous of areas of leadership in the non-profit sector.- Conducted regular self-assessments, identifying both successes and areas for improvement in my work.

Master Of Science (Msc), Management With Marketing, Distinction

Cim Certificate In Professional Marketing, Digital Marketing, Distinction

- Marketing - Integrated Comms - Digital Marketing

English Literature And Comparative Literature Ba (Hons), Literature, 2:1