Building technology to end waste.

Worked with SMB tech companies to 1) answer key growth questions on topics like user acquisition, pricing and monetization; 2) create actionable plans to improve business strategy, product roadmap, and marketing based on these insights.

The Category Management team oversees P&L performance across Thumbtack's 1,000+ local services industries. My role was twofold: • (1) Business strategy and operations - Led five business units representing 60% of Thumbtack's industries (250K WAUs, $60M annual revenue). Led strategic initiatives to improve category experience / metrics.• (2) Product management - Worked with engineers, data scientists, and designers to scope and implement new product features.Some highlights of my time at Thumbtack:• Defined and led implementation of category rollout for Thumbtack's new business model --- Created company-wide pricing strategy--- Led rollout across 1000+ categories, factoring in historical data and product infrastructure constraints --- Led a cross-functional team to build new product infrastructure• Won five company-wide impact awards: --- One for excellence in leadership and management--- One for identifying and scoping a significant user conversion opportunity, then leading a cross-functional team to project completion--- Three for high-impact product feature work

Worked with clients across a wide range of industries, including industrial manufacturing, medical technology, retail, and CPG. Select casework includes:• Bottom-up revenue potential analysis (data management company)• Commercial due diligence for private equity client (industrial manufacturing company)• Store traffic forecasting and marketing strategy (retail company)• Customer segmentation and SKU complexity reduction (food services company)

• Project-based role creating and implementing Medallia’s new strategy for performance reviews and promotions--- Devised comprehensive strategy and execution plan based on interviews with the executive team on strategic vision and conversations with HR experts from 50+ companies on best practices--- Designed and led new feedback training sessions for the entire company (~500 employees); training NPS was 65 (best-in-class NPS benchmark: 60)--- Designed and led self-reflection and self-review training, attended by over 50% of the company despite being optional--- Managed several analysts on a project analyzing performance rating distribution; worked with senior leaders in each department to develop people strategy based on findings