Rebecca Blaesing Email & Phone Number

Portland, Me, Us

Portland, Maine Metropolitan Area

• Design and art direction for print collateral, email, video, landing pages, microsites, digital ads, direct mail, social media, events, trade shows, internal communications and more.• Mastery of Shell’s stringent brand guidelines, and effective communication with Shell's internal branding and marketing teams• Collaboration with partner marketing managers, copywriters, agencies-of-record, and developers to successfully meet strategic goals• Creative direction for external agencies and designers, internal channel teams, as well as for junior designers in-house• Organization and maintenance of Digital Asset Management system (Workfront DAM)• Project management of Shell Fleet Marketing work (Workfront)

Portland, Maine Metropolitan Area

Portland, Maine Metropolitan Area

Graphic Design and Brand Levitationblaesingdesign.com

Portland, Maine Metropolitan Area

It’s not just about making something that looks good. It’s about listening, distilling and then designing inventive solutions. It’s about mining my obsessions for color and beautiful, simple lines. “I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.” –Marian BantjesI specialize in:• logos • branding design• event design• marketing design• packaging

Portland, Maine Metropolitan Area

Conceptualization and design of marketing materials for print, online and social media campaigns, driving sales and impacting thousands of customers and associatesDevelopment of new marketing programs, including creation of logos, wordmarks and guidelinesCollaboration with marketing strategists and other domestic and international partners in the organization (eg: Pharmacy, Communications, Merchandising, etc.) to successfully meet the strategic goals of Hannaford, Delhaize America & Delhaize GroupCoordination & art direction of all aspects of photo shoots (model shoots as well as editorial food shoots)Strong understanding of the brand history and the brand voice of Hannaford Supermarkets as well as the other banners of Delhaize America Strong language-based skills including copywriting and proofreadingUpdating and maintenance of Hannaford brand guidelines as well as guidelines for special international projects for Delhaize Group

Portland, Maine Metropolitan Area

Developed visual branding of two new private label grocery industry brands, including logos, typography, visual toolkit, and photography. Lead a team of in-house designers and freelancers. Developed and maintained brand guidelines. Worked with print vendors to maintain high-quality finished product carried out across several categories of packaging/substrates.

Cumberland Maine

Freelance Graphic Design

Private brand package design and branding

Boston, Massachusetts, United States

Retail merchandising, planning, and customer service. Wore a stinky Peter Rabbit suit once as part of a Beatrix Potter children's event.

Bachelor Of Fine Arts - Bfa, Fine/Studio Arts, General

Biomedical Science