Rebecca Smith Email & Phone Number

Kansas City, Mo, Us

Kansas City, Missouri, Us

Responsible for driving corporate development, fundraising and mid-level donor cultivation success for the Kansas & Missouri JDRF chapter.Through collaboration and coordination with national teams, Chapter staff, and volunteer partners, program success to date includes meeting the JDRF One Walk budget and exceeding budget goals and stretch goals for our Signature JDRF Dream Gala.New business development programming includes positive in-kind relationships with health partners in Kansas City and St. Louis markets and Health Equity programming for community partners

Atlanta, Ga, Us

Focused on a deep understanding of products, customers, vertical markets, and the competition to secure master service agreements with OEMs and unlock sales opportunities with franchise dealers. Developed value propositions to guide the content strategy with key internal & external communication departments.Developed storyboards, presentations, and adapted thought leadership for C-suite interactions and developed ongoing relationships with key OEM decision makers. Tailored the Dealer.com franchise campaign strategy and content to upsell franchise dealers to a new comprehensive digital marketing solution that combined solutions for website, SEO/SEM, reputation management, content creative and social media. Campaign addressed the changing consumer dynamics in car buying and the value brought to dealerships by Cox Automotive’s exclusive 1st party data, technology stack and automotive expertise to drive quality interactions and leads. Campaign supported with VOC including KPIs, testimonials and case studies.

Sandy Springs, Georgia, Us

Cross-functional team leader responsible to develop marketing strategies and plans that drive leads to meet marketing and sales objectives for the Dealer.com business unit. Conducted primary research including ethnographies and SalesForce campaign performance data to develop new personas and a new Buyer Journey for the portfolio of dealer software solutions. Developed a new content strategy to guide buyers and influencers through the buyer journey stages of awareness, consideration, decision, retention, and advocacy. Built and executed a successful, comprehensive marketing and event campaign to prospect General Motors dealers with a focus on unmet pain points, utilization of exclusive 1st party data and the expertise of newly formed and dedicated performance management consultants.

Kansas City, Missouri, Us

Led strategic initiatives for the business throughout multiple internal organizations, including identifying new top-line opportunities and addressing organizational gaps to drive new behaviors and process improvements. Partnered with data scientists to develop predictive analytics pilot identifying key product attributes to improve model line planning and meet distinct consumer needs.Successfully launched merchandise strategy for gift trade show market including SalesForce tools for seamless new business acquisition for specialty retail. Executed consumer activation and engagement through new experiential product sampling strategy.

Kansas City, Missouri, Us

Created brand strategies and standards enabling business growth across a $4B portfolio and multiple business platforms. Led a team of 3 direct reports and 12 indirect and management of the research budget. Created a new go-to-market brand strategy that enabled growth of mature businesses and brand extension into new product categories. Led development of new brand architecture that transformed the trajectory of the company and eliminated redundancies from a trade brand architecture to a consumer-centric one.Developed brand KPIs, influenced and socialized brand health assessments and measurement with C-suite executives and through organization.Provided brand thought leadership to creative teams, as well as internal and external agencies, in developing new spin on legacy campaign Led development of initial social media strategy and social media employee engagement policy.Developed strategies for enterprise "customer care" experience work as a key linchpin in driving consumers' brand experience.

Kansas City, Missouri, Us

Led product, marketing and brand initiatives with responsibility for $400M+ business. Led product and distribution strategy, expanded portfolio, and initiated new pricing strategy and lifecycle management to grow P&L. Led a team of 6 direct reports and 55+ indirect.Achieved double digit growth by developing new product segmentation, pricing, and differentiation strategy despite contraction of 200+ stores annually.Managed all key partnerships, internal and external, including licensing and 1:1 marketing agencies.Actively managed retailer relationships, developing and participating in sales presentations and trade shows.

Kansas City, Missouri, Us

Developed and managed wholesale business serving specialty retails and key mass merchants including Walmart, Kroger, Walgreens and CVS. Lead merchant for Hallmark’s book, music and movie categories in more than 400 corporate stores.

Kansas City, Missouri, Us

This role was created to align with content licensing organizations that were increasingly adding offices at major mass merchants locations. In this role triangulated retail opportunities between Hallmark, licensors (Disney, Lucas Film, Peanuts, Warner Brothers, Mattel, etc.) and Mass Merchants including Walmart, Walgreens, CVS and Target. This included ensuring sales, inventory, product development were aligned across all entities.