Making Influencer Marketing Easy.

Primary Project: Adidas Women LA. Managed creative projects from conception through exeuction · Established project goals, delegated tasks and timelines · Interpreted client briefs and built project estimates for talent labor and production budgets · Created workback schedules and upheld team deadlines and deliverables · Conducted post-mortem recaps and reported on metrics and key learnings

Conceptualized and produced bespoke and client entertainment events · Source and negotiate event sponsorships · Identify and organize speaking engagements for executive team

Direct the coordination and logistics of all events including trade shows, proprietary events, road shows, and client entertainment. Collaborate cross-functionally to determine performance metrics for marketing campaigns. Develop creative campaign, marketing, and branding materials. Review and analyze campaign results and report on ROI. Negotiate contracts for event sponsorships and paid media. Oversee social media channels and public relations. Cultivate critical vendor relationships. Build and administer annual marketing budget ensuring expenditure alignment with program objectives. Conduct market research for industry events and build positioning strategies. ♦ Successfully conceptualized and executed the Cannes Lions 2017 multi-faceted activation drawing 600+ attendees for the Cannes Welcome party, beach yoga, and panel discussion.♦ Efficiently produced the "After Dark Party" during New York Advertising Week with 1K+ attendees and generated $400K in RFPs.♦ Secured various speaking engagements for the executive team.♦ Created the DMEXCO 2016-2017 trade show booth and international marketing collateral.♦ Generated a 136% ROI through the successful management of entertainment, trade show booth, and thought leadership video series at CES. `♦ Spearheaded the proprietary "Re-Vamp" product launch event leading to a $600k ROI in new business.♦ Secured a sponsorship resulting in a 300% ROI at the Brand Innovators Chicago.

Provided strategic operational direction over various functional areas including project management, client service, and office management. Oversaw the development and completion of projects around video, content strategy, app development, research study, and copywriting. Established project goals, delegated tasks and timelines, and communicated to subcontractors and team members. Led video production stages encompassing acquiring permits, writing call sheets, hiring crewmembers, and cast. Supported copywriters, editors, and producers. Participated in client onboarding events. Provided on-site support for the video crew. ♦ Established a project management system.

Project Manager, (November 2013 - September 2014)Captained the planning and execution of events focused on marketing including trade shows and conferences. Collaborated with the creative department on the implementation of branding materials. Liaised with external agencies and vendors. ♦ Enhanced community involvement by organizing fundraisers and charity events. ♦ Promoted health and wellness programs for employees in collaboration with the HR department.

Customer Service Representative, (May 2013 - November 2013)Managed a client portfolio of 120+ clients while delivering positive customer experiences. Assigned project deadlines, managed priorities, and provided strategic direction over projects. Provided quality assurance to verify accuracy of content, legality, and OEM compliance. ♦ Maximized productivity through the development and implementation of workflow processes.

Represented the Haystak brand at Moore and Scarry Advertising. Coordinated marketing projects. Cultivated and maintained relationships with clients. Researched competitor strategies and reported competitive intelligence to clients. Managed the execution of paid searches, internet banner ads, and e marketing. Collaborated cross-functionally on the creation of print, radio, TV, direct mail, and online campaign. ♦ Demonstrated detail orientation and leadership by drafting creative briefs for copywriters and graphic designers.

• Selected vendors and entertainment to be hired for events• Researched industry news and contributed content to social media platforms• Conducted talent interview, wrote articles, press releases, & reviews• Provided editorial support