Identify and cultivate strategic retail partnerships supporting dealer and OEM corporate fleet goals. Manage inbound and outbound fixed ops tele-sales team to drive engagement, showcasing the trusted and desirable BMW and MINI brands as a leading luxury automotive option.

Responsible for multi-channel retail and fixed ops marketing across digital, OTT, radio, print, OOH and direct mail, vendor management and cost containment. Oversee online inventory management, social media marketing and internal print shop production. Support lead generation, vehicle, parts and accessory sales, fixed ops retention and customer CX in close collaboration with BMW NA and MINI USA.

Developed K-5 yoga curriculum taught in Ohio and Kentucky Boys & Girls Clubs. Collaborated with researchers at Harvard, Johns Hopkins and UVA to assess the impact of mindful movement on at-risk childhood populations. Results: improved class participation, and reduced hyperactivity and misbehavior.

Philanthropic leadership for fundraising, grant writing and event planning. Utilized CX change management practices and metrics to support team transitions, and enhance membership and donee/grantee experiences.

Led global NeedScope Archetype research evaluating entire Bacardi brand portfolio in USA, Canada, and Mexico to identify and leverage emotions in the consumer-brand relationship. Conducted client strategy workshops to enhance brand equity and maximize advertising impact. Contributor to Unilever frozen meal category project.CLIENTS: Bacardi Ltd., Unilever

Supported startup sales team by presenting the complexity and capabilities of agent-based modeling as an alternative to traditional market mix model research for CPG, retail, and pharmaceutical companies.

Managed media tracking team to evaluate P&G advertising reach, impact and effectiveness. CLIENT: Procter & Gamble Air Care, Baby Care, Batteries, Cosmetics, Dish, Feminine Care, Hair Care, Health Care, Household Cleaners, Laundry & Fabric Care, Oral Care, Paper Products, Pet Care, Skin Care, Snacks

Led P&G Oral Care retail design project in Walmart and Target, and redesign of Ace Hardware paint departments nationwide. Managed execution of ethnographic research to create unique experience signatures and customer-centric retail environments, displays and packaging.CLIENTS: Ace Hardware, HON Office Furniture in Staples, Johnson & Johnson, Procter & Gamble

Led global sale of market research consulting to Retail, Restaurant and Chemical companies for branding, segmentation, product development, CX customer satisfaction, UI/IA site usability and industrial logistics at Harris Interactive, now Nielsen/Stagwell.CLIENTS: American Greetings, Best Buy, Barnes & Noble, Chick-fil-A, Circuit City, Dow Chemical, DuPont, Emerson, Energizer, Hasbro, Invista, Koch, Federated, Finish Line, Gap Inc., Linens ‘n Things, Nordstrom, Pathmark, RadioShack, Saks Fifth Avenue, Sears, Sony, Starbucks, Subway, The Home Depot, Wendy’s, Yum Brands

Led global sale and delivery of entire suite of SPSS consulting solutions for data collection, data mining, analysis and reporting worldwide. Integrated seamlessly inside P&G CMK. concurrently led sale and delivery of research data collection and reporting software for The Millward Brown Group (Kantar) North America.CLIENTS: Procter & Gamble, The Millward Brown Group