Becky Burger Email & Phone Number

Denver, Colorado, United States

Denver, Colorado, United States

‣ Providing guidance to content contributors — clinicians, lived experience advocates, freelancers — to ensure marketing content is aligned with brand voice and business strategy. ‣ Managing one full-time specialist and collaborating with five part-time freelancers to develop content for various social media channels.‣ Grew social media audience 44.6% in one year through organic efforts.

Denver, Colorado, United States

‣ Managed day-to-day social media activities for Eating Recovery Center, Pathlight Mood & Anxiety Center, and ACUTE Center for Eating Disorders & Severe Malnutrition. ‣ Collaborated with marketing team members to plan for and execute on monthly and quarterly content campaigns.‣ Analyzed social media data through Sprout Social and shared monthly performance report with leadership. ‣ Hired a graphic designer to help modernize the look and feel of all social media graphics. ‣ Worked with greater marketing team to promote events, non-profit partnerships, influencer partnerships, and creative campaigns.

Denver, Colorado, United States

Denver, Colorado, United States

‣ Collaborating closely with B2B and B2C Digital Marketing Managers to ideate and execute creative campaigns on a monthly and quarterly basis. ‣ Providing guidance to content contributors — clinicians, lived experience advocates, freelancers — to ensure marketing content is aligned with brand voice and business strategy. ‣ Managing one full-time specialist and collaborating with five part-time freelancers to develop content for various social media channels.‣ Grew social media audience 44.6% in one year through organic efforts.

Denver, Colorado, United States

‣ Managed day-to-day social media activities for Eating Recovery Center, Pathlight Mood & Anxiety Center, and ACUTE Center for Eating Disorders & Severe Malnutrition. ‣ Collaborated with marketing team members to plan for and execute on monthly and quarterly content campaigns.‣ Analyzed social media data through Sprout Social and shared monthly performance report with leadership. ‣ Hired a graphic designer to help modernize the look and feel of all social media graphics. ‣ Worked with greater marketing team to promote events, non-profit partnerships, influencer partnerships, and creative campaigns.

‣ Ideated and executed content marketing campaigns to drive brand awareness.‣ Developed content style guide to ensure all blog and social content laddered up to brand voice and tone.‣ Managed a network of freelance writers, including providers in our network. ‣ Collaborated with cross-departmental stakeholders to bring new products to market. ‣ Drove the redesign of SonderMind's blog to create a better user experience for patients and for providers.‣ Grew social media audience 23% and social media impressions 1,323% in the first quarter. ‣ Increased MQLs by 75% in the first quarter.

‣ Collaborating with a (SUPER RAD) team of ladies to develop and execute social media strategies for leading brands in the outdoor industry. ‣ Creatively sourcing on-brand imagery and crafting impactful copy for monthly editorial calendars for Instagram. ‣ Providing daily channel support by authentically engaging with followers and ensuring that all comments/questions are addressed in a timely manner. ‣ Collecting and reporting on the client's various KPIs for each social media platform. ‣ Achieved massive follower growth (130% increase year-over-year) by tapping into the target demographic and their interests.

‣ Conceptualized social media and digital marketing strategies for some of the most notable brands in the audio and automotive industry. ‣ Led day-to-day management of 10+ social media channels (Facebook, Instagram and Twitter) with a collective following of over 150,000. Grew all accounts organically — achieving massive year-over-year growth.‣ Drove consumer awareness and engagement through authentic, relatable, on-brand copy for website landing pages, social media/digital marketing campaigns, and email newsletters. ‣ Capitalized on trade shows and special events by developing strong social activation plans and providing live on-site coverage.‣ Closely tracked KPIs and providing clients with monthly, quarterly and yearly dashboard reports. ‣ Promoted the agency's success through case studies, blog articles (www.turntoamplify.com) and social media content (@turntoamplify). ‣ Ensured the success of the Creative Services team by implementing standard operating procedures to streamline workflow with internal members/contractors and clients. ‣ Introduced and implemented new tools (Google Suite, Slack) to optimize remote team communication and file storage.

Orange County, California Area

‣ Built and executed social media marketing calendars and digital ad campaigns for various clients and their social media platforms (Facebook, Instagram). ‣ Researched the target demographics and crafted acquisition and retargeting campaigns through Facebook Ads Manager. ‣ Tracked performance of all ads and made adjustments accordingly to ensure maximum results. ‣ Maintained an up-to-date knowledge of SEO best practices. ‣ Utilized MailChimp to create email marketing campaigns and set up automations/segmentations for clients. ‣ Prepared and presented weekly reports to clients through the use of Facebook Business Manager, Google AdWords, Google Analytics, and Criteo. ‣ Maintained open communication with all clients and provided them with weekly performance updates.

Commerce, Ca

‣ Proactively assisted in the development of the marketing and sales department by introducing new technologies to improve the overall workflow. Identified the target market and assessed their behavior on social media to gauge which platforms to advertise through. ‣ Collaborated internationally with team members to create presentations for business meetings with potential customers. ‣ Assisted CEO on consulting projects. Traveled internationally (India, China, Sri Lanka, Vietnam) to meet with potential and existing customers. Analyzed the workflow in apparel factories and worked with CEO to re-engineer their processes. ‣ Developed standard operating procedures for implementation of our technologies into customer’s business model. ‣ Coordinated and attended various trade shows, seminars, events (SOURCING at MAGIC, Texprocess Americas, Sourcing at LA Textile).‣ Managed the development of and created the content for all social media accounts (Facebook, Twitter, Instagram, YouTube). ‣ Created global marketing content for press releases, articles, and websites. ‣ Utilized the Adobe Suite to create graphics for both print and web ads, social media sites, and websites. ‣ Conceptualized, designed, and launched a career connection site (www.careers.tukatech.com). This site serves as a platform where Tukatech customers who are looking to hire can connect with job seekers who are trained software operators. 230+ trained operators and 30+ Tukatech users have signed up to use the service. ‣ Skilled on the following software: TUKAcad (pattern making, grading, and marker making software); TUKA3D (3D virtual prototyping software); TUKAstudio (apparel and fabric print software); Styku 3D Body Scanner

Bachelor'S Degree, Apparel Merchandising And Management With A Focus On Apparel Production

Activities and Societies: Apparel Merchandising and Management Association

General Studies