Rebecca Butler Mona Email & Phone Number

Past President of Optimist International, one of the world’s largest volunteer service organizations comprised of over 2,500 local clubs whose members are unified by a mission to provide hope and positive vision to “Bring Out the Best” in youth, our communities and ourselves. Elected in 2015 to serve on the Optimist International Board of Directors, and as President-Elect in 2017 to serve as President in the 2018-19 Centennial year, led a team of Governors, Vice Presidents and members to improve the organization’s global impact through a broad range of projects including academics / scholarships, youth leadership development, sports and safety programs, childhood health and wellness. As Past President, presided over the Board of Directors in 2019-20, and continued from 2020 to present as focal point for collaborative service initiatives with peer civic organizations (Kiwanis, Lions, Rotary), as well as 2021-22 Chair for Junior Optimist International with over 500 clubs comprised of high school and younger students across the US, Canada, Caribbean and other countries. In each of these roles, responsibilities include close partnership with all levels of volunteer leadership, as well as the Optimist professional staff and Optimist International Foundations.

Global marketing leader for IBM Cognitive Process Transformation, including a range of services across consulting, business process operations and enabling technologies based on IBM Watson. Responsible for driving all aspects of marketing for this services portfolio, to build brand eminence through external relations and digital /social media, and deliver revenue via demand generation activities and seller enablement. Dual reporting to Senior VP of Marketing and General Manager / Sales Executive for the business line. Also served as Senior State Executive for IBM in Iowa, responsible for employee / community engagement and government relations.

Des Moines, Iowa, United States

Director, Global Marketing at IBM across multiple business units (software, systems, IT services, consulting services) responsible for marketing strategy, analyst relations, product launches, client events, digital and social media strategy, and demand generation. Drove increases in marketing-influenced sales revenue.

Responsible for leading / driving the development, execution and results of the global STG-led Smarter Computing program and product launches for Servers and Storage. Team included demand generation programs, event strategy, integrated product launch management and response/lead management. Responsible for working with the broader STG and IBM teams to evolve the end-to-end demand system to tightly link marketing and sales in generating overall business pipeline. Led team to deliver innovations in data-driven marketing, use of digital marketing techniques, and improved visibility to results in order to drive enhanced business contribution.

Responsible for leading cross-IBM global demand generation targeted to C-suite clients (e.g. CEO, CFO, CIO, CMO) including program development and delivery, management system and business results across business units and geographies. Also led broader demand programs for IBM's Global Technology Services (GTS) business unit to generate leads and revenue for information technology services, strategic outstourcing and global process services.

Responsible for leading all SWG global web and electronic initiatives, social media strategy, and web-enabled sales; charged with significantly ramping up contribution of digital marketing to SWG marketing results with the objective of 30% of SWG leads and $1B in lead revenue in 2009. Through key plays like search, social media, perpetual campaigns, eNurture and live chat, 2008 results exceeded targets with sizable year-to-year growth across SWG in unique visitors, registrations, leads and new lead revenue. Drove 80% of web leads from outside our core customers, helping to expand our customer base. In 2H08 and 1H09, led efforts to transform cross-SWG web marketing mission to more tightly encompass the Brand teams and extend capabilities in the geographies. Established and led cross-IBM Web Leadership Core Team to drive sharing of best practices, learning and recommendations for improvement in leverage of digital marketing techniques and management system across IBM's business units.

Special Project Leader, “IBM Software for a Greener World” Launch (April - July 2008)In addition to regular responsibilities, led launch of entirely new concept, messaging and umbrella theme to position the “green” capabilities and value proposition of IBM software across the Brands within “IBM Software for a Greener World.” Drove from “zero to 60” in less than 30 days to deliver the story at IBM’s Pulse event with significant supporting analyst and press coverage, communications, collateral, web presence, offers and sales enablement --- to rave reviews from the market and IBM colleagues and executives. Formed the foundation for ongoing SWG focus on Green, with comprehensive go-to-market plans and cross-IBM teaming with STG and GTS. System z Software: Responsible for leading marketing strategy, messaging and marketing execution for the “zStack“ across all SWG Brands, and in close collaboration with Sales and STG. During 3-year tenure as Director, System z Software Marketing, provided leadership in driving dramatic improvements in cross-IBM teaming, marketing results, sales success and market momentum on System z. LMI Program: System z Software Marketing role expanded in 2006 to include leadership for the overall SWG “Retention” program, including cross-sell/up-sell initiatives targeted to the distributed Software install base, which evolved further as a marketing program for 2007 as Leveraging Middleware Investments (LMI). All SWG targets were exceeded for the programs in 2007 and 1H2008.

Leader / catalyst for special project assignment across SWG to assess, recommend and implement improvements in end-to-end response and lead management, with the objectives of capturing and converting more responses to validated leads and driving improved yield / win revenue from that pipeline. Initial assessment, short-term recommendations and "scorecard" delivered in committed timeframe. Longer-term vision and supporting resource requirements defined, which formed the foundation for the SWG Response and Lead Management function established in 2008.

Worldwide marketing leader responsible for building and progressing opportunity pipeline in support of TeleWeb "routes to market" objectives for IBM Software Group. Directly managed a team of managers and marketing professionals to develop and deliver programs designed to enable various Telesales resources to effectively target prospects and customers based on specific customer needs, featuring appropriate offerings, and including support materials to assist the sales teams in moving prospects through the buying cycle. In 2003, marketing-led sales initiatives for TeleWeb drove over 15,000 validated leads, $400 million pipeline and $80 million win revenue worldwide. In 2004 and 1H2005, focus evolved to achievement of TeleWeb pipeline objectives by Brand, Geo, Region and Sub-Route including management system to drive joint Sales and Marketing actions to close any performance gaps. In 2005, role added responsibility for SWG Web Presence strategy, as well as marketing support for Maintenance / Renewals business. Manager, Worldwide SMB Marketing and TeleWeb Marketing - IBM Software Group (Jan.-Sept. 2003)Continued responsibility for SMB Marketing from prior role, and added new role for TeleWeb Marketing. Built team to support broader mission, and developed managers to lead each key business area. Despite significant SWG organizational changes late in the year and shift of focus to 2004, SMB campaigns overachieved 2003 targets, driving over 5,400 validated leads, $132 million pipeline and over $32 million win revenue. TeleWeb marketing teams were brought on board in all geographies and at worldwide, and numerous initiatives were developed and launched to positively impact revenue. Managed worldwide budget of $10 million each for SMB and TeleWeb.

Responsible for overall management of team, strategy, and $10 million budget for IBM Software Group Small and Medium Business (SMB) integrated marketing communications mix, including direct marketing, web/electronic marketing, trade shows/event marketing, press relations, analyst relations, and internal communications. Involved integration/linkages with SWG Brands, Corporate, Server Group, Global SMB, IBM Global Services, IBM Global Financing and other key constituents to drive improved SMB awareness and demand generation for SWG solutions, as well as cross-brand integrated offerings developed by the SMB team (IBM Start Now Solutions for e-business). Managed relationships with SWG Integrated Marketing team and geography SWG SMB marketing managers to develop and implement integrated marketing tactics. 2002 SWG SMB campaign was recognized as "best of breed" for cross-brand campaigns by SWG leadership for outstanding business contribution (nearly 7,500 validated leads, $220 million pipeline, and over $49 million win revenue worldwide).

Managed a team of direct marketing professionals responsible for driving Software demand to IBM's multi-channel sales force through creative strategy, database strategy, and implementation of techniques such as direct mail, direct response print advertising, direct response web sites, and telemarketing. The team handled development and implementation of North American and local/regional campaigns, as well as customization and execution of worldwide integrated direct marketing efforts for the Software Brands. While delivering results each year that far exceeded plan objectives, also spearheaded efforts with our sponsor organization to continually enhance DM contribution to the business through improvements in Software lead quality, data quality, integration of local, national and worldwide marketing efforts, and overall end-to-end campaign processes.

Responsible for working with Area Software Brand Managers to develop and implement marketing campaigns and tactics designed to generate responses and leads for the field software sales force. In addition, took on several leadership roles in working directly with worldwide Software Brands and with teams in other areas throughout the United States to optimize effectiveness of our marketing efforts prior to the existence of a national Direct Marketing organization for lead generation. Spearheaded several new efforts such as a Data Management customer conference call series, national AS/400 campaign and Client/Server College, resulting in 5,000+ customer attendees and responders, and millions of dollars in leads and closed revenue.

Over seven years experience as the primary IBM team member responsible for developing solutions mapping IBM resources to customer needs. Served as account leader in multiple industries, including higher education, K-12 education, local government, media and manufacturing. In addition to sales and consulting experience and success, led several innovative efforts to utilize marketing techniques to generate demand for local sales reps.- As coordinator for the State of Iowa Selected Government Account (SGA) 1989-91, conducted telesurvey and lead generation studies resulting in leads for nearly 1,700 personal computers and seven departmental systems. Led joint planning sessions with IBM Business Partners to drive marketing and sales. Created statewide plans and marketing programs used as models by IBM SGA teams in other states. - Managed project team to develop and implement a first-ever regional Academic Computing Conference in 1992 attended by nearly 200 higher education customers, resulting in extremely positive customer feedback and increased IBM revenue. Conference delivered under budget.

Bachelor Of Science - Business Administration, Marketing And Hr Management, 4.0 Gpa Summa Cum Laude

Activities and Societies: Oreon E Scott Distinguished Service Award Winner, Student Activities Board Committees, Student Body Vice.

Certification, Direct Marketing

Professional Director Marketer Certification - University of Missouri Kansas City - Henry W. Bloch School of Business Administration

4.0 Gpa Valedictorian