Senior executive with over 30 years as a difference maker for one of the world’s largest global companies (IBM). Known as a servant leader with integrity, a strong communicator, collaborator and team builder, with expertise in providing strategic insights, crafting innovative solutions, and delivering results. Led development of integrated B2B marketing campaigns, product launches and events on national and global scale including strategy, messaging, analyst relations and digital marketing, to support IBM’s multiple sales channels. While leading global marketing in NY-based roles, chose to remain in Iowa and concurrently served as IBM’s senior leader for Des Moines and Iowa with focus on employee community engagement and government relations. Proud Iowan and global citizen, celebrating small town roots while appreciating travel to 30+ countries, enjoying a broad range of people and cultures. Active volunteer leader in local, regional and international roles, including President of Optimist International, one of the world’s largest civic and youth service organizations. Inspired by opportunities to make a meaningful difference, unifying teams around common goals, and delivering measurable results.Strategy & Marketing / Innovation / Team Building / Community Betterment - Highlights: • Defined strategy and built new team to deliver portfolio marketing around business process transformation, resulting in 30% improvement in lead revenue, 25% increase in web visits and engagement, and leadership rankings in 95%+ of analyst reports. • Led strategy and execution of global demand programs and comprehensive product launches for IBM’s hardware portfolio, spearheading use of data-driven marketing analytics to improve insights and results.• Defined and led global, cross-business unit initiatives targeting “C-suite” clients (CIO, CFO, CMO, CHRO, CEO) to build relationships and drive demand, resulting in highest revenue contribution across all marketing programs.• Selected for 5-member IBM team deployed on 3-week assignment to City of Taichung, Taiwan to study and solve traffic problems as part of IBM’s philanthropic "Smarter Cities" initiative. Primary team spokesperson in delivering all presentations and final 40-page report of findings and recommendations, extremely well received by Mayor of Taichung and IBM Taiwan Country General Manager. • Leader / catalyst / team builder - tapped to lead multiple "first of a kind" initiatives, all requiring formal and informal leadership of cross-functional teams to define and collaborate on innovative solutions.
Listed skills include Digital Marketing, Lead Generation, Leadership, Go To Market Strategy, and 46 others.