Partnered with GTM team to provide data-driven insights to guide strategic go-to-market plansNew product and feature launches, including Service MapsLed Honeycomb/OpenTelemetry efforts to unblock users and drive PLG pipelineManaged all product/technical aspects of content development to drive new engagement and facilitate the buyer journeyDeveloped deep insights into target audiences and technical buyer personas Developed and lead customer story/case study marketing programCreated and lead specific buyer use case campaigns

Led all product and release launches, including Enterprise 2.0+Managed a team of external/internal writers, content developers, and SEO strategistsPartnered with the CNCF to promote Anchore OSS projects, Syft and GrypeManaged partner marketing programCompetitive analysis

Led all product and feature launches for DDoS and bot management solutions Successfully managed the end-to-end product marketing lifecycle for a portfolio of B2B security technology products, including positioning, messaging, and go-to-market strategies.Amplified awareness of the partner ecosystem through strategic PR efforts, social media engagement, and high-impact eventsPartnered with external resources to establish buyer personas and validate go-to-market messagingManaged technical content marketing portfolio program across multiple channels

Defined and implemented new technical marketing strategy within the larger marketing orgLed all partner marketing launches, including the Azure integration Managed content development to support sales enablement and go-to-market initiatives targeted at different buyer personasManaged and led agency and contractor-based projects and initiatives

Wrote and maintained end-user documentation Partnered with marketing to create collateral and messaging strategies Partnered with Product Management to foster customer engagement Created educational videos to inform users and promote product features Managed team Community content Wrote and edited weekly product release notes