Rebecca Barker Cedrone Email & Phone Number

Alpharetta, Ga, Us

St. Louis, Mo, Us

Provide leadership across a team of 15+ to deliver excellence for our Fortune 500 clients, while driving over $10M in revenue growth for the organization. Nurturing client relationships, driving organic revenue and mentoring the team are integral to this role. Ansira helps companies foster brand loyalty by seamlessly integrating digital and physical experiences from the enterprise to hyper-local level. Clients include: Coca-Cola, Nestle-Purina, Chick Fil A, T. Marzetti, Sonesta, Fiserv, Synovus and UnitedHealthcare.

Cincinnati, Oh, Us

Leveraging my extensive knowledge in the CPG, foodservice and non-profit industry to drive new business revenue. Seed Strategy is a growth acceleration firm that helps leading Fortune 500 brands tackle their toughest innovation and brand strategy challenges. Coupled with Burke Inc., we provide research solutions to define market and consumer challenges. The powerhouse combination allows us to utilize insights to craft actionable strategies to drive growth for our clients.

Us

Cultivate strong relationships across multi-million dollar client roster, consisting of established brands and start-ups. Play a pivotal role in driving new business revenue and overall success for the agency. Leverage business and category insights to develop 360° full funnel integrated marketing plans that include strategy, digital, social and product packaging to drive brand awareness and sales revenue for our clients. Provide leadership across the Client Services team to drive team development and growth.

Newmarket, Suffolk, Gb

Leverage my experience driving deeper connections across communities to create impact for our clients. Identify and plan lead generating marketing strategies to drive a strong customer acquisition ratio for our community-based SaaS platform. Manage a team of three direct reports, while developing the SEO strategy that drives key word performance, platform awareness and sales leads. Responsible for creating consistent brand alignment across all digital collateral. Outline the value proposition, while understanding the buyer personas and journey to develop targeted marketing tactics that drive a strong lead pipeline to grow our enterprise business. Develop and maintain industry trends, and competitive benchmarking to measure results and adapt, as necessary.

Atlanta, Ga, Us

Recognized as emerging talent within the organization which fast tracks employees for senior leadership roles. Responsible for managing, leading and cultivating The Coca-Cola Company's long term, philanthropic partnerships with Special Olympics International, St. Jude Children's Research Hospital, National Park Foundation, and Jewish Community Centers of America. Lead all aspects of relationship management, annual business planning, contract negotiations and strategic planning. Leverage these partnerships across the Coca-Cola system of brands, bottlers, customers and consumers to create authentic cause marketing campaigns that drive brand love and mission impact for our Community Marketing partners. Identify shared values and marketing initiatives to drive business results, revenue and impact at the community level. Align with The Coca-Cola Foundation on grant opportunities to provide scale as an organization, while generating awareness and revenue for our partners’ mission. Identified by the Office of the President to develop the future alumni experience strategy for The Coca-Cola Company. Leveraged human centered design to understand our alumni’s needs to drive a deeper sense of community, while incorporating the business KBI’s to drive impact. Implement a SaaS based solution with the governance board to connect alumni on a global scale. Develop a marketing and communications strategy to drive awareness and active users of the platform. Present to executive leadership, including CEO to gain execution and funding approval. Managed a 20+ person team to implement the strategy globally.

Atlanta, Ga, Us

Sales and marketing strategy responsibility for top 5 global customer. Lead the marketing strategy and execution for our Coca-Cola portfolio of brands across Burger King Corporate and Franchisee locations. Collaborate with Burger King to identify solutions to grow our joint business. Manage multi-million dollar marketing budget. Lead communication across franchisee groups and sales teams. Stretch Assignment with Community Marketing managing the National Parks Foundation 100th Anniversary

Atlanta, Ga, Us

Establish shopper marketing strategies to grow total system profitability across retail customers. Develop shopper relevant messaging, packaging and merchandising to connect our brands with our consumers. Understand the shopper and their buying habits in order to identify opportunities to drive brand preference. Partner with other CPG firms and strategic alliances to provide strong marketing programs to customers. Manage and track over $7M in brand DME and GTM funds.

Atlanta, Ga, Us

Manage prestige property/client marketing contracts. Manage the relationship with two Six Flags properties, the Cleveland Cavaliers and Turning Stone Casino Resort. Develop packaging, point-of-sale, venue signage and merchandising materials in order to fulfill local brand and business objectives, communicate new brands, packages and promotions effectively. Present programs to the bottlers and/or Key Account Managers to ensure proper execution. Work with brand, legal and customer teams in order to receive appropriate approvals on marketing programs.

Atlanta, Ga, Us

Manage all aspects of the media relationships, including buying, negotiations, posting, merchandising, traffic and invoicing. Maximize the $10M media investment across New York State. Develop and execute national promotions/programs in order to gain volume and share growth. Manage prestige property/client marketing contracts.

Help plan and implement marketing campaigns, which consist of radio, television, outdoor and/or print for agency clients. Responsible for in-depth market research, while analyzing all aspects of the overall marketing plan.

Burbank, Ca, Us

Act as the liaison between The Walt Disney Company and its travel partners to develop cohesive travel packages for guests.