Rebecca Chiang Email & Phone Number

London, Ontario, Canada

Managing and create social media strategies for 3 Facebook pages totalling over 15 million followers. Established a graduating system to maximize article links, engagement posts and monetized video lifetime value.Designed a standardized brand sheet with automatic workflow and processes to provide clear Facebook KPI benchmark which imports directly from post data through creator studio report. The standardized sheet provided a unique identifier to allow the brand sheet to pull in data from multiple data sources (Lookers, CMS, Google Analytics, etc) Successfully created original memes that went viral on Facebook page with 8 million followers with 4 - 6 million reach with 150k+ engagements. Lead Hive Media's first amazon affiliate marketing initiative to create selling opportunities through the humour of memes and establish Facebook strategies for click bank affiliate initiatives.

London, Canada Area

• Supported and managed digital projects by coordinating development work, graphic design, digital marketing and content writing with team members through ASANA (Project management software)• Acted as Project Manager for tbk to coordinate and plan email marketing, news releases, magazine ads, website changes and graphic design needs – owned the new tbk website project to plan out content and design • Provide clients with website change support through WordPress, digital marketing assistance (Google Ads, Google SEO), and Email Marketing strategies (MailChimp, DotMailer) • Create quarterly reports for clients on budget analysis, SEO analysis and web maintenance needed to maintain website security and AODA status • Client management and presentations on monthly or quarterly reports about website security, SEO recommendations and any overall strategies to help each client grow and reach their goal.

London, Ontario, Canada

• Managed and created LinkedIn Marketing and increase company’s following by 140% after 11 months • Act as internal Brand Champion for all creative assets and created magazine ads, social media and tradeshow marketing through Adobe InDesign • Supported company name change project: Designed new tradeshow banners, created new private product labels and executed name change campaign on LinkedIn

London

• Managed over 30 channel partner marketing programs and implemented internal processes to collect measurable results • Improved marketing operations for channel marketing’s data collection by switching from ASANA to JIRA – this helps to provide long-term data storage which can be analyzed for future decisions• Negotiated 1st print contract for the marketing team and achieved a 25% discount • Implemented operational changes for tradeshow process to provide sales team with better product suggestions

• 2010 – Aug 2014 | Managed new product listings (~10 weekly) and executed listing updated to ensure proper product information is displayed • 2010 – 2013 | Audited product listings as a marketing intern

• Audited listed SKUs across markets from Europe to North America• Providing assistance in short-term projects • Uploading multilingual content onto an online database • Conducted research projects for multilingual keywords for Google AdWords optimization

Professional Certificate In Project Management, Project Management

Activities and Societies: Volunteered on the Project Management Institute of Southwestern Ontario to help support the 2019 Symposium.

Bachelor Of Commerce (Bcom), Business Administration And Management

Advance Marketing Diploma, Businesss Administration Marketing, Top 15%

Activities and Societies: Competed in the Google Online Marketing Challenge and placed within the top 15%. Google provided each team.