Rebecca Horton

Rebecca Horton Email and Phone Number

Business Strategist | Visionary | Brand Analyst @ Ingenium Business & Consulting Services
winchester, virginia, united states
Rebecca Horton's Location
Washington DC-Baltimore Area, United States
Rebecca Horton's Contact Details

Rebecca Horton work email

Rebecca Horton personal email

n/a
About Rebecca Horton

Both a left-brain logician and a right-brain creative, I've spent my whole life fusing the technical with the beautiful. I left my role as the corporate communications editor for an Inc. 5000 company to start my own digital marketing firm in 2016. My passion is to use my design, development, writing, and strategy skills to help businesses tell stories that attract their ideal customers.I firmly believe that stories should be at the heart of every marketing philosophy. We are wired to engage with stories, which makes them the most powerful tool any marketer could use. Craft a story for your brand that directly touches your audience’s pain points, and you will have their attention. Show them how you provide a simple solution, and you will have their money. Prove to them that you care about making their lives better, and you will have their loyalty. 
This customer-focused, story-centered philosophy has provided my clients with proven results. We have helped companies of all shapes and sizes:* Double, triple, and quadruple key metrics like revenue, traffic, and conversions through solid marketing techniques;* Establish a strategic plan of action for success, instead of just relying on the hope that something will eventually work;* Generate quality leads from new marketing tactics, such as digital advertising, retargeting efforts, and print/digital hybrid campaigns;* Nurture leads into customers through well-crafted funnels; and* Build customer loyalty by nurturing existing customer relationships and managing online reputations.My work philosophy emphasizes customer-focused excellence. I also believe that the more efficient and organized we are in all areas of life (both work and personal), the easier it is to focus on top priorities. I focus on implementing tools, procedures, and structures in my business that are in the vein of Lean Six Sigma (as applied to a remote team) so we can efficiently and consistently provide our clients with excellent service.

Rebecca Horton's Current Company Details
Ingenium Business & Consulting Services

Ingenium Business & Consulting Services

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Business Strategist | Visionary | Brand Analyst
winchester, virginia, united states
Website:
ingeniumbcs.com
Employees:
8
Rebecca Horton Work Experience Details
  • Ingenium Business & Consulting Services
    Executive Vice President
    Ingenium Business & Consulting Services Jan 2018 - Present
    Winchester, Virginia
    I direct the company's vision and innovations. I keep an eye on our industry opportunities so we can provide new innovations to the market. I also continually watch for problems inside the business, and lead the problem-solving & planning process to fix the issues. I am also responsible for setting & tracking goals, objectives, & measurables to provide our team with focus and direction so that the business grows.I also lead the marketing and branding division of Ingenium BCS. I provide high-level marketing consulting to small and medium-sized businesses. I also oversee our team of account managers; direct our design, development, and marketing specialists; build strategic partnerships with businesses and organizations in our area; and direct the agency's growth. Over the last few years of building and running an agency, I have crafted a step-by-step process that leads frustrated business owners to marketing success. Together, we work out a strategy that connects high-level business goals to marketing efforts that will directly impact their bottom line. I help them examine the heart of their business (why they do what they do), establish their plan for growth, identify their target audience, and build a plan of action that will give them direction in their marketing. By the time we have finished walking through their strategy, we will not only have firmly established their branding, but also identified the highest-opportunity/lowest-cost marketing efforts and the key metrics for success.
  • Enriching Web Design
    Owner
    Enriching Web Design Feb 2016 - Dec 2018
    Enriching Web Design was my freelance web design and digital marketing company that later transitioned into an agency. When I started my company, I made it a priority to learn every process myself: the marketing strategy development, web design and development, graphic design, keyword research, SEO implementation, email marketing, social media management, ad campaign management, etc. That philosophy has enabled me to build systems and processes to ensure consistent quality across all projects, and to separate the truly quality candidates from those who just know how to fluff a portfolio. Because I was intimately familiar with what each position entailed, I was able to improve quality of service as I scaled.I am not currently accepting new clients under Enriching Web Design as of December 2018, as we have now completely rebranded as the marketing department within Ingenium BCS.
  • Best Value Technology Incorporated
    Communications Editor And Human Resources Associate
    Best Value Technology Incorporated Jan 2014 - Jan 2016
    - Wrote, edited, and updated internal and external company documents, publications, and policies.- Coordinated the writing, editing, layout, and design of the quarterly company newsletter.- Crafted an in-depth strategy to revamp their marketing efforts. My proposal outlined the specific steps in the process, reviewed expected outcomes, and examined the costs and benefits of rebranding and implementing intentional marketing efforts. (This project led to me realize I didn't want to spend my career in corporate communications and HR. When my proposal was tabled due to severe budget cuts, I left the company to start freelancing in digital marketing.)- Supported the company's recruitment efforts by reviewing all applicant resumes that entered our applicant tracking system, conducting pre-screening interviews for open positions across the company, and providing staffing support for the Business Development department's contract bid proposals. I was also able to use my network to build a pipeline of candidates to fill a number of positions that had previously been difficult to fill.- Became the resident expert of our applicant tracking system to maintain accurate data, run analysis on our recruiting efforts, and take full advantage of the system's features to increase our efficiency and ensure compliance with OFCCP regulations.- Provided back-end administrative support to the Human Resources department, including printing employee badges, updating the employee photo directory, and other duties as assigned.
  • Best Value Technology Incorporated
    Executive Assistant To The President, And Operations Manager For Special Projects
    Best Value Technology Incorporated Feb 2013 - Jan 2014
    - Organized company-sponsored annual charity golf tournaments, which included creating marketing collateral, recruiting tournament sponsors, coordinating golfer registration, liaising with vendors, and handling day-of logistics and preparations.- Conducted research and created implementation plans for various special projects as assigned by the President. One project was to implement an employee career training and college mentorship/internship program that would help with recruiting efforts. I developed a strategy to establish and market the program in the fields the company wanted to pursue. The project led to my promotion to Communications Editor and HR Associate.- Provided additional executive assistance as necessary, such as maintaining the company's virtual phone system and filing copyrights for proprietary software.
  • Home School Legal Defense Association
    Legal Assistant (Internship)
    Home School Legal Defense Association Jan 2013 - May 2013
    - Researched each state's vaccination laws for school-aged children, and compiled findings into a comprehensive summary.- Performed other research tasks as assigned.- Assisted lawyer and paralegal with various in-office tasks.- Answered incoming calls and emails.(Position was on a part-time basis for one semester.)
  • Patrick Henry College
    Peer Tutor
    Patrick Henry College Aug 2012 - May 2013
    Tutored undergrad students in academic research and writing, studying and time management skills, and other subjects.
  • Parentalrights.Org
    Conference And Events Coordinator, And Executive Assistant To The National Grassroots Director
    Parentalrights.Org Feb 2011 - May 2013
    - Managed departmental data, records, and documents for the organization's grassroots political efforts.- Recruited, developed relationships with, and trained volunteers to represent the organization at events across the country.- Registered the organization for conferences and other events, and managed any necessary logistics.- Assisted the department's director with in-office tasks and local events.- Answered incoming calls and emails.
  • Parentalrights.Org
    Communications Assistant
    Parentalrights.Org Sep 2012 - Dec 2012
    - Assisted Communications Director with research for website and email updates, and managing the organization's social media accounts.- Implemented website updates through web-host's proprietary design platform.- Processed mass email updates through MailChimp.(Position was on an unpaid basis and concurrent with executive assistant duties while the department's director needed extra help.)
  • Parentalrights.Org
    Assistant To Regional Coordinator
    Parentalrights.Org Jan 2010 - Jan 2011
    - Compiled and managed departmental data for the western region of the United States.- Recruited, coordinated, and built relationships with volunteers.- Organized volunteers for local events and national efforts.- Managed a social media campaign to recruit supporters and improve the organization's online presence.- Answered incoming calls and emails.

Rebecca Horton Skills

Public Speaking Editing Research Community Outreach Government Microsoft Excel Volunteer Management Public Relations Politics Microsoft Word Powerpoint Writing Social Media Public Policy Event Planning Blogging Political Campaigns Copy Editing Microsoft Office Customer Service Management Nonprofits Policy Analysis Creative Writing Fundraising Communication Marketing Content Marketing Corporate Communications Digital Marketing Customer Relationship Management Online Marketing Product Marketing Email Marketing Marketing Management Marketing Strategy B2b Marketing Sales And Marketing Presentation Skills Local Marketing Drive Results

Rebecca Horton Education Details

Frequently Asked Questions about Rebecca Horton

What company does Rebecca Horton work for?

Rebecca Horton works for Ingenium Business & Consulting Services

What is Rebecca Horton's role at the current company?

Rebecca Horton's current role is Business Strategist | Visionary | Brand Analyst.

What is Rebecca Horton's email address?

Rebecca Horton's email address is re****@****bcs.com

What is Rebecca Horton's direct phone number?

Rebecca Horton's direct phone number is +170322*****

What schools did Rebecca Horton attend?

Rebecca Horton attended Patrick Henry College.

What skills is Rebecca Horton known for?

Rebecca Horton has skills like Public Speaking, Editing, Research, Community Outreach, Government, Microsoft Excel, Volunteer Management, Public Relations, Politics, Microsoft Word, Powerpoint, Writing.

Who are Rebecca Horton's colleagues?

Rebecca Horton's colleagues are Melanie Goggin, Judah K., Meg Midwood, Courtney Thompson, Emma Armbrust.

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