Both a left-brain logician and a right-brain creative, I've spent my whole life fusing the technical with the beautiful. I left my role as the corporate communications editor for an Inc. 5000 company to start my own digital marketing firm in 2016. My passion is to use my design, development, writing, and strategy skills to help businesses tell stories that attract their ideal customers.I firmly believe that stories should be at the heart of every marketing philosophy. We are wired to engage with stories, which makes them the most powerful tool any marketer could use. Craft a story for your brand that directly touches your audience’s pain points, and you will have their attention. Show them how you provide a simple solution, and you will have their money. Prove to them that you care about making their lives better, and you will have their loyalty.
This customer-focused, story-centered philosophy has provided my clients with proven results. We have helped companies of all shapes and sizes:* Double, triple, and quadruple key metrics like revenue, traffic, and conversions through solid marketing techniques;* Establish a strategic plan of action for success, instead of just relying on the hope that something will eventually work;* Generate quality leads from new marketing tactics, such as digital advertising, retargeting efforts, and print/digital hybrid campaigns;* Nurture leads into customers through well-crafted funnels; and* Build customer loyalty by nurturing existing customer relationships and managing online reputations.My work philosophy emphasizes customer-focused excellence. I also believe that the more efficient and organized we are in all areas of life (both work and personal), the easier it is to focus on top priorities. I focus on implementing tools, procedures, and structures in my business that are in the vein of Lean Six Sigma (as applied to a remote team) so we can efficiently and consistently provide our clients with excellent service.
Listed skills include Public Speaking, Editing, Research, Community Outreach, and 37 others.