Marketing and Communications:• Develops organizational marketing and communication strategy, and monitors and reports on effectiveness • Directs and oversees the development of public education campaigns and implementation across paid media, public relations and owned channels • Builds strong relationships with agencies and vendors and oversees related budgets, contracts and reviewsLeadership and Strategic Planning:• As a member of the Leadership Team, contributes to the annual business plan, establishing measures of performance and monitoring progress • Directs the partnership strategy to ensure continued opportunities to advance the mission, including stakeholder engagement with a network of 20K related NGOsPeople Management: • Builds and motivates a high performing team of marketing and communications professionals (currently 10 people)• Demonstrates leadership for all department members, conducts hiring, coaching, professional development and performance managementGovernment Relations:• Working directly with the CEO, leads government relations strategy and manages committee to execute communications and engagement plans• Monitors political environment and identifies opportunities to strengthen profile • Develops strong relationships with government funders (Public Health Agency of Canada and Sport Canada), identifying opportunities for collaboration on marketing and communications initiatives

• Developed and implemented national brand campaigns and marketing plans• Managed content marketing strategy, including content creation and execution • Managed digital marketing strategy including e-comms, social media and website• Managed the marketing team including recruitment, training, coaching, professional development and performance management

• Developed marketing plans to support business development • Conducted research on trends, competitors, and partners to identify opportunities• Developed marketing materials and content for a variety of channels

• Led the development and execution of integrated marketing projects including the annual national Run for the Cure marketing campaign • Led mass production of marketing collateral and distributed nationwide • Supported business development team to deliver innovative cause marketing programs including licencing agreements and events sponsorships

• Executed national Run for the Cure marketing campaign in collaboration with cross functional team, agencies, sponsors, and volunteers• Supported organizational re-brand, including creative development and rollout across national and regional offices• Developed content for print and digital communications, including web and social

• Executed in-arena fundraising program raising $150K in one year, administered ticket donation program to local charities and supported planning and execution of five fundraising events (i.e., golf event, gala)