Direct and manage integrated content and database marketing for Northstar Meetings Group multi-platform, B2B brands including sponsored, subscription and events targeted to the meetings and incentive industry. Northstar Meetings Group is a division of Northstar Travel Group.

Partnering with clients to build solutions through strategic planning, thoughtful execution and measured results. My work is driven by a passion for helping clients grow their business through leveraging technology in creative & efficient ways.Client work includes go to market promotional and communications strategy for start-ups, mobile app; digital strategy, branding B2B event company; lead generation, SEO and content strategy for premium real estate product; training and support for small businesses on cost-effective digital marketing and CRM solutions.

Responsible for consumer acquisition, conversion and retention marketing strategies across 150+ CBS Local Digital properties including 1010 WINS NY, WFAN NY, KROQ LA.Over the course of my tenure at CBS Local Digital, my role was integral in developing and implementing strategy to unify digital services (CRM, ad serving, mobile, audio streaming, video) across network of local brands. I led our WordPress VIP CMS migration strategy and implementation across network, managed development agencies, timeline, deliverables and training resulting in increased revenue and reach.I authored digital sales and marketing training, intranet site for 2000 local sales & marketing employees. I led weekly virtual trainings and frequent on site trainings for local stations.I represented CBS Local Digital as the marketing liaison across divisions of CBS overseeing cross-promotional programs for Grammy’s, Super Bowl, NCAA, Showtime & last.fm and managed cross-platform marketing opportunities with our major distribution partners AOL Radio, Yahoo! Launchast & Microsoft Xbox.

Small profitable start-up that powers the commercial real estate channels of major media partners across the U.S. including NYTimes.com, Gannett, Tribune. Acquired by CoStar Group in 2012.Working at a start up, I wore a variety of hats that impacted all areas of the business.Sales: Managed sales team; Cold calling, closing business; on site & virtual sales training for newspaper partners (Gannett, Tribune); lead generation strategy for self-serve office spaceMarketing: Branding; B2B Events; SEM; partner print ads & partner integration; creative developmentProduct: SEO & content strategy; UXClient Services: Managed client services, implemented high volume ticketing program, authored extensive customer service FAQ/help

Monstermoving division of Monster, (now Moving.com, division of Realtor.com) targeted consumer relocation services. Monster launched this division for 2 major reasons: 1) Target 30% of jobseekers relocating when they find a new job 2) Digital advertising platform for major Yellow Page advertisers. At that time Monster owned TMP Worldwide, a YP ad agency. This is where I first worked on SEO & SEM, lead generation, content strategy & ad serving platforms. I managed marketing partnerships with Realtor.com and product integration for Monstermoving across Monster divisions.I was responsible for trade and event marketing in HR and real estate space and represented Monstermoving at 10 events annually.I aggregated and distributed daily, weekly and monthly site traffic analysis working with tools including DCM for publishers, comScore and developed monthly analytics presentations for senior stakeholders.