Rebecca Cofod Email & Phone Number

United States

United States

Work with fitness facilities to help them maximize their member engagement and revenue opportunities with the most effective offering of group training business solutions based on Matrix and partner developed equipment and training programs.Matrix is a committed partner. Our relationships begin with our efforts to understand your customers and your needs.

Global

The vision for our association is that every woman professionally representing our industry can find her place and rise to her fullest potential!Our aim is to see more women in the board room, championing each other to achieve,sharing success through collaboration.Together we create a place where young women entering our space can find mentorship and for.

An Association supporting the Professional Women in the Fitness Industry. The vision of WIFA is that every woman professionally representing the fitness industry can find her place and rise to her fullest potential! Our aim is to see more women in the board room, championing each other to achieve, sharing success through collaboration.

United States

• Consistently achieve/exceed sales targets & net revenue targets – Average increase to annual revenue between $750,000- $1M per year
• Work with Regional & Key Accounts Team to successfully sell & implement Les Mills systems and programs with partners across the US including programs, management tools, marketing materials, and training to help clubs.
• Co-create partnership strategy and goals with each new partner
• Manage cross-functional annual strategic implementation planning with each partner brand; with mutually agreed and clearly defined goals, KPIs, milestones, at both strategic and tactical levels
• Skillfully manage both Corporate level and Field/Location deliverables on the partner side
• Work with Marketing team to build budgets, create plans for media, public relations, and events, execute to plan and measure results

New England And Florida

• Manage a Territory including ME, VT, NH, MA, CT and FL.
• Build relationships with current licensees to help build their businesses through on-going use of the Les Mills system.
• Prospect new fitness facilities that would benefit from the Les Mills system.
• Analyze competition and current business systems of all prospects to provide detailed report and recommendations.
• Implement the Les Mills system, including programs, management tools, marketing materials, and training to help clubs drive member acquisition and retention.

Plymouth, MA

• Led an organization of 50+ consultants selling $500,000+ in candles and accessories per year. This placed our team in the top 10% of the company.
• Recruit, train and support consultants from all backgrounds to set goals and learn the skills they need to meet the goals they have set.
• Achieved ‘Excellence’ and ‘Elite’ levels for personal sales, personal sponsoring, lineage sales and lineage sponsoring. Regional Recognition --consistent Top 3 award winner. Company Sales Recognition --consistent Top.

Hollis, NH

Researched, developed and implemented marketing and training material for sales organizations at companies such as IBM, Early Cloud & Co., RVSI, Acuity, and Compaqo Created a competitive positioning booklet for Acuity, improving salesperson’s ability to overcome competitive strengths. This lowered loss rate by 25%. o Created Sales Training at IBM’s.

Merrimack, NH

• Drove the New Product Introduction Process by securing cross functional support and managing communications to ensure all deliverables were complete on schedule
• Created a standard communication vehicle to ensure successful incorporation of all valuable elements worldwide. This was then incorporated into all of Digital’s business units, resulting in a consistent new product.
• Created results driven, measurable, marketing collateral for New Products being introduced to the field and customers.
• Trained and supported field organizations in countries including Portugal, Sweden, Switzerland, England, and Ireland to establish consistent corporate standards for all new product introductions. Utilized the standard.

Merrimack, NH

One of a select group to enter a 2 year Management Development Program where I worked for 6 months in each of 4 different Marketing organizations within Digital Equipment Corporation. Each marketing organization offered me a permanent position with them at the end of my assignment. Assignments included: Public Relations for Relational Database Products.

Mba, Marketing

Ba, Major: Sociology

Activities and Societies: Minor: Business Delta Zeta Sorority