Member of the executive leadership team, responsible for turnaround of an 82+ year old custom manufacturer, by regularly analyzing revenue potential, profitability and cash flow from existing customers and further advancing growth of business for the long term by developing and implementing sales and marketing strategies for electronics, telecommunications, surgical, kiosk and vending markets to qualify sales leads, manage RFQ process and gain new customers. Accountable for maintaining strong awareness and presence in verticals served, customer needs, competitive threats, new product development and industry trends. Assist with other important business initiatives as required using Entrepreneurial Operating System (EOS) methodology. Coach and develop internal business development, customer service and estimating personnel. Member of Manufacturers Agent National Association (MANA).Directed website redesign, developed SEO strategy, strategized and executed automated inbound and outbound marketing campaigns, content, social and e-mail marketing, Google and Linkedin ads, along with traditional print and digital collateral to support territory new business initiatives, partnerships and key relationships.

Conducted intense, rapid field research both independently and with members of sales team in newly created position. Provided key market insights and recommendations to chief executive officer (CEO) and executive leadership team. Continued to manage day-to-day activities and overall stewardship of assigned product portfolio, 10% company revenue - ~$150M, 3 product lines. Subject matter expert (SME) on company +1.4K SKUs.

Steward of product portfolio representing $500M revenue. Created and executed multi-year marketing plan that included: competitive analysis, product positioning, pricing strategies, market size / share, sales forecasts; product line expansion or rationalizations, and benchmarking reviews for reducing costs and/or increasing product performance. Investigated and prepared business case deliverables for cross-functional teams for new product development. Supported sales in gaining or maintaining business. Developed and presented training materials. Produced and maintained print, website, and social media collateral.

Drove top line revenue. Pulled street sales through distribution, approximately ~ $8M annual revenue. Negotiated contract pricing, allowances, and customer marketing programs. Conducted sales meetings that educated distributor sales personnel on company products and brands. Participated in customer food shows. Conducted regular reviews on critical business metrics and business relationships. Monitored and reported competitive activity.

Responsible for leading sales, business development and customer service for assigned territory representing $4+ million dollars annually. Primarily responsible for driving sales through distribution by regular interaction with end user customers such as food packers and processors, regional restaurant chains, regional convenience store chains, educational institutions, healthcare facilities, hospitality along with sports and entertainment venues.

Managed established accounts and opened new accounts. Approximately ~ $2M annual revenues. Developed sales strategies for growing revenues and profitability. Communicated company capabilities, quality, customer service, and value-added offering. with internal staff. Negotiated customer pricing, credit and contract terms, and production and delivery schedules. Attended events, tradeshows, and conferences enhanced customer relationships and increased industry and technical knowledge.

Managed established accounts and opened new accounts. Approximately ~ $2M annual revenues. Developed sales strategies for growing revenues and profitability. Communicated company capabilities, quality, customer service, and value-added offering. with internal staff. Negotiated customer pricing, credit and contract terms, and production and delivery schedules. Attended events, tradeshows, and conferences enhanced customer relationships and increased industry and technical knowledge.