Rebecca Courtney Email & Phone Number

Sacramento, CA, US

Greater Detroit Area

Specialist in media relations strategy and execution for a variety of B2B and B2C clients with a proven track record of story placements. Strengths include uncovering media insights to inform client strategy, building strong working relationships with key media across a variety of industries and platforms, identifying and developing media-friendly.

Greater Detroit Area

As an Senior Account Executive at Airfoil's Detroit office, Rebecca drives brand awareness by developing compelling key messages, storylines and campaigns, building strategic relationships with industry reporters and influencers, and researching new opportunities and media trends to secure coverage in top-tier and trade publications. Rebecca also provides.

Greater Chicago Area

• Secured 150+ client placements in trade and top-tier publications, including Entrepreneur, Business Insider and Inc.
• Created marketing and public relations strategies, including media outreach calendars, data studies, social media, and event speaker and award submissions
• Maintained daily client relations to understand, manage, and meet client goals and expectations
• Crafted compelling story angles, press releases, marketing copy, and contributed bylines to directly meet clients’ business goals
• Managed and mentored multiple interns to ensure effective professional trainingPrevious positions held: Media Relations Specialist

Greater Chicago Area

• Writing, distributing and pitching press releases and media alerts
• Researching, developing and maintaining media contact lists
• Developing internal tracking reports for media pitches and social media communications
• Drafting and implementing social media campaigns and maintaining sustained social media communications
• Coordinating publicity opportunities with 3rd parties (e.g. celebrities, businesses, non-profits, governmental departments/agencies, etc.)
• Assisting with and/or developing and managing media events

Purdue University

• Designed plans for concerts, including seating, stage production, and hospitality for artists
• Publicized concerts and events through social media, press and organizations
• Created targeted marketing tools, such as flyers, giveaways, and 3rd party partnerships to promote concerts
• Managed day-of-show concert production backstage and front of house
• Met regularly with Purdue Director of Financial Affairs to discuss past, current, and future budgets
• Created financial reports on Purdue Student Concert Committee’s financial standing to share with committee members

Brooklyn, New York

• Coordinated and assisted in client and in-house events, such as the yearly artist/blogger press conference
• Researched, identified and communicated with target audiences for Cyber PR clients
• Crafted persuasive pitches for clients and executed outreach to relevant press, blogs and other virtual media
• Established effective media lists for each client
• Designed client case studies to present to client and to use for personal company growth
• Maintained the official CyberPR social media channel and maintenance of Media Maker Database (3,000+ in size)

London, United Kingdom

• Designed and executed a strategic campaign to college radio stations to market Blow Up artists to student music listeners, reaching out to over 3,000 U.S universities
• Managed social media platforms by creating content and monitoring likes, follows, and interactions
• Organized database of press contacts and researched potential new press contacts, increasing Blow Up's press database by over 200 new contacts
• Created press releases and campaigns to alert press of upcoming artist releases and events
• Assisted in planning, publicizing and production of Blow Up Records events

Boston, MA

• Brainstormed and researched locations relevant to potential movie projects
• Created marketing tools, such as data graphs on Adobe Photoshop, Microsoft Excel and Powerpoint, to reach film producers and Massachusetts legislators
• Contacted potential clients, producers, Massachusetts legislators and town officials to keep them updated on current projects
• Organized and analyzed film office data