- Create, curate and manage all social media across four locations and five platforms to drive brand awareness.- Ensures brand authenticity for materials across all locations.- Manages and nurtures media relations for press releases and pitches radio and tv interviews to local affiliates.- Creates and distributes weekly staff newsletters and monthly First Friday newsletter campaign for community donors and stakeholders to ensure engagement and grow subscribers.- Designs, captures and produces all creative content including annual and quarterly reports, informational flyers, compilation videos, social media posts, website updates, event collateral and marketing material, email campaign development and AD placement.- Promotes team morale and culture through recognized birthday and anniversary celebrations.

RESPONSIBILITIES AND CONTRIBUTIONS- Increased YOY program enrollment 125% by empowering staff to turn newly imposed restrictions into opportunities.- Decreased expenses over 50% and tripled program registration to achieve annual revenue goals by Q2.- Organized and managed quarterly community events for 500+.- Created digital content for SoME platforms to drive program registration and revenue.- Optimized staff schedules to maximize member service offerings and held expenses at 20% or more below budget.- Implemented cross-department training and reduced 1000 hours of onboarding and annual re-training costs while expanding team’s bench depth and department agility.- Revamped and reopened a core member program growing attendance 50% each month.PROJECT MANAGEMENT SKILLS INCLUDE:
-Managed $100k department budget of programs and staff to drive revenue, mitigate expenses and track realtime program with custom-developed forecast and breakeven spreadsheets.
-Developed, scheduled and managed timeline status meetings from start to finish of marketing collateral, social media posts, progress meetings and vendor communication to ensure met deadlines for a quality product/event.- Oversaw vendor relations including sourcing, invoicing, bid review and contract negotiation.
- Produced and managed timeline of promotional videos with marketing team to include: conceptualizing message content, scripting, directing, taping and shipping b-roll for final editing and production for social media distribution channels.

- Spearheaded customized membership campaign that secured 95% of annual membership renewals and 90% of dues collected by Q1; a 75% YOY improvement.- Retained 80% of new and 90% of existing premier members over the span of two years (totaling $2.5M in revenue), curated verified accounts and grew the CRM database to over 10,000 in less than a year.- Reduced operations and travel cost 50% while simultaneously enhancing member benefits by colocating events and leveraging contract concessions. - Engineered and led the "cradle-to-grave" member onboarding and retention campaign to optimize members' engagement opportunities and guarantee annual renewals.- Managed C-suite level meetings and events.- Served as VIP client and stakeholder relations advisor for annual 26,000-attendee Global Gaming Expo.

RESPONSIBILITIES AND CONTRIBUTIONS- Elevated President & CEO's global visibility and speech portfolio, cementing U.S. Travel as the authority on the $1.1 trillion travel industry.- Produced high-profile Board and CEO events from A-to-Z.- Guided management and functional teams through an association-wide workplace culture change.Advised leadership team on strategic communications to drive alignment across board members, staff and industry.- Launched association-wide culture committee resulting in U.S. Travel twice being named a best place to work in The Washington Post and The Washingtonian.- Eliminated program and event print costs, cut lead production time by 50% and elevated meeting collateral with dynamic, relevant and sustainable products.

Advanced travel industry priorities by nurturing and growing key relationships with industry stakeholders and Obama administration officials. Created programs and crafted messaging to establish travel as an economic engine for jobs and revenue. Managed speaker and sponsorship fulfillment for U.S. Travel's signature events.

Managed communication and visibility for the CEO.

Managed event registration and VIP speaker engagement/fulfillment.