Highly experienced B2B technology marketer with demonstrable success across the entire marketing mix. Currently focused on driving the messaging, positioning, product launches and Go-To-Market strategy for Salesforce’s new Generative AI products and services across APAC. • Strong B2B marketing experience in fast growth technology companies from start-ups through to blue chip organisations. • Experienced in all aspects of marketing from product marketing and value proposition development, through to integrated demand generation programs including digital marketing, events, PR, and comms. • Have led the strategic business and marketing planning processes for major blue-chip organisations including Salesforce, PayPal, Vodafone, and Barclaycard. • Delivered high-profile Go-To-Market programs in collaboration with global product teams, regional field marketing and sales teams that have delivered significant improvements in pipe generation, pipe progression and closed sales across APAC.• Experienced people leader, mentor, and coach, focused on developing high-performing marketing teams. • Experienced Keynote presenter focused on developing and delivering compelling narratives to large external and internal audiences. • Track record of creating a complete brand identity and communications strategy to help reposition and secure funding for start-ups.