Led global metadata campaign, distilling intricate subjects into accessible concepts with measurable coverage uplift of 60% across UK, EMEA and the USA.Pioneered senior executive thought leadership programme in leading trade publication.Developed corporate crisis communication approach with in-house legal team to minimise reputational impact of media and online commentary.Managed Press Office and direct media enquiries alongside a direct report PR executive.Crafted key messages, talking points, media briefings, FAQs, social media content, presentations, and speeches. Led media monitoring and campaign evaluation.Managed external PR agency relationships to enable successful campaigns.

Developed an award-winning profile-raising program that increased CEO and company brand development in industry publications and media globallyManaged UK media relations for 500+ employee entertainment organisationDelivered targeted and complex multi-stakeholder financial results communication campaign announcing PRS for Music's £836.2m music royalty payoutDelivered Pay Gap Report, collaborating across departmentsExecuted successful community relations campaign supporting the talent development pipeline on the occasion of the BRIT School's 30th anniversary

Reporting to the President, led external & internal brand development strategyOversaw budget management of two 500K budgets & four direct report employeesRevitalised employee outreach, launching monthly newsletter, achieving 60% readershipNavigated pandemic, increasing direct communication from President to clients and staffEstablished CMRRA's first 10 B2B sponsorships & partnershipsWorked as company spokesperson, delivering over 40 impactful presentations

Led business development and communications strategy for B2C PR Agency serving the creative industries with a 150+ global client rosterClients included award-winning and celebrity music artists, authors, TV stations, music and film and culture festivals, government development and export offices, media companies and platforms, and experiential events.Managed high-profile TV clients The Cartoon Network and Canada's Got Talent.Led Arcade Fire's The Suburbs media relations campaign, the biggest global music campaign of 2010. Secured the band's worldwide reputation and numerous awards including Album of the Year at the GRAMMYS and JUNO awards, International Album at the BRIT awards and the Polaris Music Prize for Best Canadian album.Led award-winning PR campaigns for globally successful artists Chilly Gonzales, Sean Lennon, Marianne Faithfull, Nick Cave & The Bad Seeds, Patty Griffin, Margo Price and David Gray, among others, resulting in sellout national tours.Worked as Agency of Record for LUMINATO festival promoting Poland's Unsound festival's unique and headline-grabbing immersive experience event. Led Press campaigns for NXNE, Images Film Festival, Planet in Focus Film Festival and Canada's largest Cultural Arts Centre - Harbourfront Centre, for numerous years handling umbrella PR for all coverage, media accreditation, live photography, and overall campaign evaluation and reporting.

Established Media Relations dept for record distributor leading to a 20% revenue increaseLaunched Secret City Records with the media campaign for Patrick Watson's Close to Paradise resulting in the Polaris Music Prize for Best Canadian AlbumHandled high-profile talent Iggy Pop, Alice Cooper and Rob Halford with discretionLiaised with 1000+ label partners around the worldCampaigns: EMI France roster, Secret City Records, Warp Records, FatCat Records, Fabric, SoulJazz, Justin Time Records, Comedy Central, Cirque du Soleil, Crammed, Alice Cooper, Rob Halford (Judas Priest), Dane Cook, Eric Burdon, Patrick Watson, Plants and Animals, Land of Talk, among many others.

Harbourfront Centre - Canada's largest cultural arts centre, Toronto - multiple contracted rolesPublicist - Summer Festival season, International Festival of AuthorsProgramming Assistant - Summer Festival seasonHKC Marketing - Publicist, TorontoCanadian Aboriginal Festival and Pow Wow - Canada's annual largest Indigenous pow wow gatheringCanadian Aboriginal Musica AwardsSmall World Music Festival (Toronto's leading world music festival) Pacific National Exhibition - Stage Manager, Vancouver (multiple contracts)PNE Season - Swing Stage Manager running multiple venues including Mainstage, Horse Show, Superdogs, Demolition Derby, Site Dance ActivationsPlayland - Live Performer Site ActivationsSmall World Music, Programming Assistant (multiple contracts)Programming and contracting artists for Small World Music Festival

This role began as a part-time support contract while attending university and transitioned into a full-time role upon graduation. It isn't easy to represent within LinkedIn's system accurately Supervised all scheduling and reconciling for commercials on Teletoon working closely with the Sales team to fulfill their negotiated contracts with their clients accuratelyBuilt and maintained relationships with Ad Agencies account managersLiaised with External advisory clients such as Advertising Standards Canada and Telecaster to maintain commercial standards Acted as Internal liaison between Sales, Programming and Master Control