- Responsible for the Content Management System (CMS) sites for three key service areas: Consulting, Driver Training and DataSense. This includes developing and implementing new content & digital strategies as well as improving user engagement to meet traffic and lead goals.- Collaborated on ideation, design, requirements gathering and development of new Demand Management and Project Management tool. - Lead all marketing efforts for the Consulting line, including developing and maintaining promotion plans. Directed project planning regarding tasks, dependencies, timelines, budgets as well as assuming overall responsibility for deliverables and performance.- Align & communicate with stakeholders across departments to coordinate new service launches while providing ongoing support for continued success.- Identify and facilitate continuous process improvement projects at the department and company levels. Including collaborating with associates across the company to formally conceptualize, document requirements, and implement the processes to address cross functional needs.

- Initiated and led all phases of media planning for product/service lines, from requirements definition and goal setting through execution while streamlining processes, including orchestrating the transition from print advertising to digital media.- Project manager for intranet redesign and implementation including planning and coordinating resources, executing onboarding for all Content Creators, managing issues and partnering with technical resource and vendor service teams on implementation of new features. Developed and executed test plans. Provided guidance and change management, executed training on the CMS platform to associates across the company. Completed on time and within budget.- Participated in medium to large sized projects (CMS Phase 2, High Security Seals, ELPs & Content Licensing) in various capacities, from process mapping and documenting requirements to observing our cross functional project process in action and reviewing projects for usability and applicability.- Coordinated work between teams, addressing any roadblocks and obstacles while securing resources to efficiently complete deliverables on schedule.- Managed a budget of $1.2 million while maximizing results through my campaign recommendations and ensuring the company obtained the best value for price through negotiation with vendors.- Mentored all marketing managers through the process of scheduling, budgeting, purchasing, allocation and timing of marketing communication efforts through trade publications.

Recently promoted, I elevated my duties to include a focus on serving as an experienced consultant focusing on company-wide communications, tailored marketing efforts, and larger-scale recognition/engagement planning to positively influence the company’s brand and culture with internal and external customers. I was also facilitating and/or participating in leadership meetings and driving the communication of the organization’s strategy.

- Coordinated assigned communication and/or marketing corporate projects from conception to completion. Projects may include administrative staff summer and Christmas parties, company anniversary celebrations, and Love (v.) awards- Supervised vendor relationships, implemented strategies, assured quality work, and operated within assigned budget(s)- Established continuity across all offices in terms of website, culture, branding and communication- Coordinated branch-specific communication planning, including CAREGiver of the Year nominations and monthly employee and client newsletter creation and distribution- Served as a project manager to each branch for Home Instead Senior Care-branded and local marketing events, such as Be A Santa To A Senior (BASTAS), and the Walk to End Alzheimer’s programs. Supported each branch with ordering necessary marketing collateral for each event- Developed email blasts for CAREGivers, administrative staff, potential, current and past clients, and Referral Provider Network (RPNs) as needed- Nurtured and enhanced company culture by leveraging a variety of communication tools to engage employees, such as hosting inter-office competitions to build engagement- Lead a group of employee volunteers as part of the employee activity committee- Utilized media technology to create interactive and engaging internal communication for the purpose of educating, engaging, and recognizing employees- Accountable for ensuring all websites are updated and optimized as necessary, focusing on current content and accuracy- Monitored and identified areas of opportunity to leverage social media platforms. Developed action plans to address needs (e.g. online reviews, LinkedIn networking)- Coordinated with home office resources to create accurate and informational press releases as well as worked with local media outlets- Designed ad placement for Web, Print, TV, Radio as necessary- Proofed and branded documents and presentations

- Personally created new marketing strategies to directly benefit students, making operations more user friendly and run smoothly.- Designed, created, and updated digital menu boards and other promotional materials.- Coordinated the creation of marketing materials for 9 different dining venues, and worked directly under the Director of Dining Services to coordinate with all location managers.- Updated and maintained all social media outlets and website pages.

- Coordinated with the Marketing Manager to create new marketing strategies and ideas.- Designed, created, and updated digital menu boards.- Distributed posters and promotional items across campus.- Updated and maintained all social media outlets

- Assisted in planning, researching, and executing effective communication outreach strategies used by industry professionals and within higher education- Took the lead in providing information, narratives, and content for marketing materials and program promotion for Pre College programs- Managed all social media outlets while identifying, introducing, and pioneering new social media platforms to use- Took the initiative in areas of creative communication, provide and test new ways to communicate effectively with Pre College students and families

- Lead a staff of up to 20 employees at a time through set up, service and clean up. - Facilitated a successful outcome in a leadership role while supervising food preparation and service, decorating, event planning and customer service for events with 10 – 400 guests.

- Personally created new marketing strategies to directly benefit consumers, making operations more user friendly and run smoothly.- Designed, created, and updated products and potential uses.- Created an original content marketing portfolio to build an online presence and help with product design.- Updated and maintained all social media outlets, including participation in a Kickstarter campaign.