Senior Marketing Manager
New York, New York, Us
- Communicate product value through execution of sales enablement duties including: persona development, industry briefs, SWOT analysis and competitive positioning, content curation, executing lead-nurture email campaigns, crafting sales outreach, leading product training for sales, producing presentation materials and proposals. - Implemented content management system, streamlining internal workflows including new hire and customer onboarding, product releases, company positioning and messaging frameworks. Collaborate cross-functionally with sales, product, client-success and leadership teams to ensure accuracy and alignment with product roadmap and go to market strategy.- Utilize Crayon competitive marketing intelligence platform to perform SWOT analysis on key competitors, develop competitive positioning, perform win-loss analysis, and benchmark go-to-market strategies to inform pricing and packaging.- Increase distribution of Feedback Loop’s rapid consumer feedback platform by developing and executing case studies, one-pagers, presentations, webinars, videos, email marketing campaigns, search and display ad campaigns across Google, Facebook, Bing, LinkedIn and Terminus. - Champion customer needs by reviewing sales and client calls, routing feedback and client wins to product, sales, and leadership stakeholders, and refining go to market strategy including new pricing and customer onboarding programs resulting in reduced churn and accelerated time to value for newly onboarded users.- Restructured Help Center, optimizing for SEO and increasing visibility across install base- Project managed Hubspot implementation, website migration and integration with Salesforce. Establishing foundation for demand generation program within an 80-day timeline to coincide with company rebrand.