Rebecca Dillenberg Email & Phone Number

Oshkosh, Wi, Us

Manage the development and execution of various marketing materials for customer retention including compelling cross-platform content Work to ensure seamless coordination, and an ‘integrated approach’ to all forms and of customer communication. Develop ad campaigns to publish across multiple social media platforms and continually monitor results for success.Ensure that content and PR is developing in concert with others in marketing so it can be effectively repurposed across appropriate platforms and venues. Develop and manage positive, effective relationships with outside agencies in the development of PR, content and advertising as needed. Identify and monitor segments within the customer base that would benefit from highly targeted marketing programs, suggesting tactics that drive profitable growth in line with our overall corporate strategy.

Neenah, Wisconsin, Us

Develop strategies and budgets for dental market and appropriate products.Determine new product development opportunities through primary and secondary market research.Direct new product development from conception through post-launch. Includes collaboration with procurement and engineering on capabilities & capital investment, management of media services to create launch tools, training of new product, and post-launch evaluation of products and markets.Develop product training plans and tools to internal and external customers.Identify and direct coordination of appropriate trade show participation to target relevant customer base, as well as develop appropriate promotions, direct mailings, and product focus. Continuous evaluation of competitive market – new competitors, new products, pricing.Directed repositioning of dental product offering to focus on features/benefits as required by the market.

Drafted and executed marketing plans and budgets for primary markets.Developed programs and promotions for introduction and ongoing success of new products.Monitored product/program success based on sales and response. Managed new product development and research related to specific markets.Executed sales programs for high-profile customers, including developing merchandising materials, ensuring accurate inventory and correct costing.