As a whitelabel consultant for global brands, lead and support data informed consumer brand experiences across Europe/North America/APAC markets including UK, US, China, Singapore, Taiwan, Canada, Spain, Italy, Sweden and Switzerland. Often act as an extension of the agency or client teams, closely working with Ph.D. level statisticians and creative builders. Identify and manage global workstreams that include consumer research, in market experiments, concept development, strategy sessions and campaign integration. Senior lead in transactional (shopping cart) and engagement algorithms that signal actionable strategies with predictive, high return outcomes. Extensive experience across nearly all consumer honeypots including app, email, .com, CRM, gaming, retail, TV, UGC and social media. Agile in global team cultures and deep experience in building custom programs and workable plans that optimize investment, fast-track brand team goals, protect share and get clients promoted.Clients include McDonald’s Global, J&J Global (Listerine, Rogaine, Neutrogena, J&J Baby), Microsoft, IAMS The Smithsonian, The Container Store, Kellogg's, AT&T, Michaels, American Diabetes Association, Vistage, Eyemart

Functioned as “executive on loan”/CMO for LJS, leading re-branding and product innovation to drive growth. Led 26-person team for agency’s largest account (CHS) driving local market leadership and profitable LOBs.

Managed J&J dermatology franchise, positioning a new, first indication biologic in a highly competitive psoriasis market. Ran a 9-person account team and functioned as senior client lead within IPG/J&J operating model. Partnered with brand management to plan and optimize annual $50M consumer budget. Executed multi channel DTC communications, working with FDA and managed care/HCP agencies to present a total Rx experience. Championed data experiments and a better ROI across the entire patient journey. Led development of over 10 TV spots and 15 unique campaigns based upon patient insights. Managed celebrity talent opportunities. Key therapies include dermatology and immunology.

VP/Account Director Clients: Nationwide Auto Insurance, AT&T, Pfizer, Novartis, Roche, Shire, Huggies, Citibank, Sony, DuPontServed as client service leader across CRM, brand and digital programs during multiple holding company re-organizations. Championed cross functional teams to deliver a single, integrated agency model that drove YOY client growth. Managed budget ranges up to $225M annually. In 1997, served as the first DTC healthcare account lead as WPP moved into the Rx consumer space, newly minted with FDA approval committees and new consumer client teams. Integral in building out a healthcare vertical that included blockbuster drugs like Chantix, Zyrtec, and Gleevec. Quickly ramped up teams to serve disease states and therapies specific to the clients’ needs. Key therapies include oncology, Parkinson’s Disease, smoking cessation, allergy, high blood pressure and pediatric ADHD.

VP/Group Account Director Clients: Kimberly-Clark, Shire and NovartisLed relaunch of Huggies CRM program across digital, direct mail and integrated strategies with shopper and general awareness. Launched CRM program for Novartis Oncology—developing segmented, patient programs for CML and GIST cancer drugs; led team on board, operations integration and brand alignment across both drugsLed account staff across all levels to meet individual career goals and ultimately, built an integrated, multi-disciplined delivery team. Senior chairperson of Account Director Roundtable Forums from 2005 – 2007. Led 2009 Agency Boot Camp (The Wunderman Way), re-training over 180 current employees as well as new agency hires.

Account SupervisorClients: Sony Consumer Electronics, Roche Pharmaceuticals Served as key team member in Customer Relationship Marketing campaign for Sony Consumer Electronics. Within 6 months, campaign generated over 1 million qualified leads with an estimated 9% conversion to sales.Led fast-track of two DTC programs for Roche Pharmaceuticals (Tasmar and Rocephin). Responsible for all regulatory and operational process.

Account ExecutiveClients: Carnation Baby Formulas, Marriott HotelsManaged acquisition and retention communications for Carnation Baby Formula New Baby Program. Coordinated all print and DM projects, while also reporting weekly results and overall campaign performance.Co-managed launch of Marriott Hotels Loyalty Program, re-positioning brand to attract and retain leisure guests.

Supported direct marketing efforts for Kodak and USMC accounts.